Social Networks

10 ways to Market your Business on Facebook

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I do presentations, seminars, workshops and training on Social Media a lot, and there are always a number of questions about Facebook and how businesses can grow using Facebook.  Here are 10 opportunities to grow your business on Facebook.

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1. Create a Fan Page

This is the most obvious facebook marketing tool for most companies.  The problem is that most Facebook pages are not very effective.  You collect “fans” (who are primarily your friends and not really your fans anyways) only to ignore them.  It can be a good idea to set up a fan page and reserve your name (you need at least 25 fans to do this), but beyond that, if you want to grow your business with a fan page you need to have compelling and consistent content and a clear call to action.  Otherwise you are wasting your time.

2. Creating a Group

Rather than just a fan page, consider creating a group as it can be broader and more overarching.  For example, rather than requesting people fan Joe’s Pizza Store, which is rather limited in it’s appeal, consider starting Pizza Lovers In My City as a group.  You will then be the connector for all of the pizza lovers in the city.  Sure they will talk about other pizza joints, but you will get the benefit of awareness through bringing the community together and facilitating.  You can also periodically promote your own place too.

3. Facebook Ads

Facebook ads can be a great way to grow your business.  Facebook ads have a self-service mechanism that you can use to set up and target your ad campaign.  Facebook ads are great because you can start with low budgets, analyze results and make changes.  Facebook ads also allow you to target based on profile key-words, so they can be more effective than search ads.

4. Facebook Events

Consider setting up an event on Facebook.  When we had our launch party we had almost twice the number of RSVPs through Facebook as we did through EventBrite and non-Facebook promotion.  Next time you are speaking or hosting something, consider creating it as a Facebook event to drive awareness.

5. Participate in a Group

Rather than create your own group you can find other established groups to participate in.  For example, if you are Joe’s Pizza Place there might be a group for Food in City X or Restaurants in City X. You can participate in these groups to build awareness.  Be careful not to spam (it is annoying and unprofessional).

6. Participate on Other Fan Pages

Again, you need to be careful not to be irrelevant and spammy, and you don’t want to participate on your competitors pages.  However, you may find it valuable to participate in other fan pages.  For example,  we work with the ad:tech fan page, and companies who participate in ad:tech will share links and comments about what they have planned for the next conference, or they’ll promote their writeups about the conference.  This provides them with exposure to their target audience beyond those who are already fans.

7. Link In Your Other Social Accounts

There are apps that allow you to link your other social accounts in to Facebook including Twitter, SlideShare and YouTube.  Share all of your other social content on Facebook (where appropriate) to maximize value.

8. Facebook Apps

Consider creating an app for your business.  Purina PetCentric has an app where people can share photos of their pets to participate in a “cute pet” contest.  This is a great way to gain exposure while proving something useful and fun.

9. Facebook Connect

Facebook connect allows you to link with Facebook directly from your site or blog.  You can use Facebook connect to integrate with Facebook and gain exposure and encourage your fans to share content on Facebook.

10. Facebook Widgets

Facebook has widgets that you can create and display on your blog.  You can see ours on the right promoting our fan page.  Widgets are a great way to connect Facebook with your website and they are relatively easy to install.  This is also a great way to increase the # of fans that you have.

Does anyone else have tips for how to market on Facebook?  Did we miss anything?

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