Search Engine Optimization… more like Search Engine Overwhelming! SEO can seem like a lot of work, we’re not saying it isn’t, but breaking it up into step-by-step tasks can make it much more manageable.
Optimize your website for search by taking SEO one hurdle at a time, starting with these DIY SEO tips.
Monitor and prune your backlinks
Too many low-quality inbound links can look suspicious and cause your site’s ranking to plummet. Using backlink checker tools, complete a link audit and determine which ones are harmful. After you evaluate them, it’s time to manually request that the website owners remove the organic links. As a last resort, you can disavow link domains by submitting a request to Google or Bing.
What is a backlink? Also referred to as inbound links or backward links, to your site. These are links from another site that links to yours. You can find out how many backlinks your website has with this backlink tool following search function example:
Optimize for multiple devices
2015 is going to be a big year for SEO as Google expands mobile-friendliness as a ranking signal. User experience is a number one priority of Google and the search engine rewards sites that provide optimized experiences for users on any device. Be prepared! To help you get started, check out Google’s Guide to Mobile-Friendly Websites.
We want our web pages to load and we want it now. It’s called immediate gratification ━ that’s the consumer culture and the best way to satisfy their wishes is to increase a site’s load time. The culprit? Slow-loading images. Compressing your images and defining their dimensions allows the browser to pre-render the space in accordance with your image, rather than try to render it and load other page elements all at once. Other optimization tricks for images include naming your file with keywords and using good alt text and image title parameters.
What is alt text? An alt tag is an HTML tag that renders alternative information when images can’t be rendered. In addition, alt tags provide more information for an image and give more information to people with text-only page access.
Do an on-page optimization analysis
Using an on-page optimization tool can help you analyze the effectiveness of high-value elements like the meta tags and level-one heading tags which are among the strongest on-page ranking factors. Use the information you uncover as a means to plan out the structure and style of your meta tags and make sure you’re not abusing your meta keywords which aren’t considered a ranking factor but used to identify spammers and penalize you.
What is a meta data? It’s data about data and search engines use it to find out what’s on a web page and it’s also considered a marketing tool because meta data influences the SERP. Read this for more info on meta data basics.
Research your competitors
Turn the skills you learned from the last tip and turn it around on your competitors. Mining your competitor’s meta tags can help you discover relevant market-specific keyword phrases. Imitate their successfulness but also be aware of where your competitors can make improvements. Their weak spots can be your ranking opportunities!
For more information on any of these tips, bookmark and check out Bruce Clay, Inc.’s free step-by-step SEO guide, a do-at-your-own-pace educational resource that spans 20 webpages and includes free embedded tools that anyone can use.