Contests and promotions are one of the leading ways that businesses drive people to their page and generate engagement. Studies show that this is one of the primary reasons that people like a page on Facebook – to access sweepstakes and promotions. Facebook Terms of Service previously required an application to be used for any promotion or contest. Not any more. You can see the new terms below.
What you CAN do:
- Ask for “likes” as votes for a contest
- Have someone post on a page to enter a contest
- Have someone like or comment on a post to enter a contest
- Post multiple photos and allow people to vote with likes
One of the BIGGEST opportunities that this creates is that you can now create a status update for a contest and promote the post to generate more awareness. (This could mean more revenue for Facebook) 😉
Opportunities for businesses:
This presents a number of huge opportunities for businesses to run quick and simple contests on the fly and easily promote the contest to increase visibility. Here are some of the things that you can do with the new rules:
- Have users submit photos and use “likes” for voting
- Run a quick contest soliciting likes on a status update as entries
- Have people post a specific status update on your page to enter a contest
- A caption contest on a picture where people enter a comment
The good news is that all of these activities will also improve your edgerank and the visibility of your page.
What you should be aware of:
There are still a number of rules that you must follow:
- You still have to follow state and federal guidelines will official rules, terms and compliance with rules on prizes
- The terms say that each entrant must release Facebook from liability (I have no idea how you would achieve this)
- Acknowledge that the promotion isn’t sponsored or associated with Facebook
- You can’t use the Timeline for promotions like “share on your Timeline to enter” or “share on a friends timeline to enter.