Category: Facebook Marketing

June 2017 Digital Marketing News Updates

Krista Neher

Jun 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you...

Social Media Question: Is a Facebook Post Boost Worth It?

Krista Neher

May 18 2017

What is your advice or opinion on Facebook Post Boost suggested by Facebook after I posted an article on my FB Business Page?    The short answer is yes. The longer answer is "heck yeah". Boosted posts are: Cheap (cost...

5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE

Krista Neher

May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs....

May 2017 Digital Media Updates

Krista Neher

May 08 2017

Facebook Top News - May 2017 Facebook F8 Recap- Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we...

3 ways to save a Facebook Live event that isn’t going as planned

Melissa Byers

Dec 19 2016

There’s just something about the word “live” that makes many of us clam up. Do I really want to be on Facebook live? Couldn’t I just video something, edit it, and then post it like always? Sure, you could. But...

VIDEO: How to Future-Proof Your Facebook Business Strategy

Krista Neher

Jun 09 2016

Facebook announced ANOTHER update to their algorithm (sometimes called edgerank) that changes what people see in their newsfeed. Want to know how to future-proof your Facebook Strategy from this change and future changes????? Watch this video! Here is the bottom...

Why You Should Always Allow Comments on Social Networks

Krista Neher

Jul 21 2015

I recently spoke to a group about social media, and was asked about blocking Facebook comments. The group I spoke with deals with a particularly sensitive topic and is regularly under scrutiny. They have a higher level of risk when...

Facebook Advertising: How to know if your image meets the 20% rule

Krista Neher

Jan 09 2015

If you are new to Facebook advertising (or boosting posts on Facebook) you may be new to figuring out how to be sure that your images meet the 20% rule on Facebook. What is the 20% Rule with Images? First,...

Facebook to Marketers: You’ll Have to Pay to Promote

Krista Neher

Nov 17 2014

Today Facebook announced yet another change in how businesses can market on Facebook -- starting on January 1, promotional posts will have reduced visibility in the newsfeed. You can read the post from Facebook on their blog here. Facebook claims...