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Category: Social Media Marketing

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google updates

Google Makes a Liar out of Me Regularly

Allison Chaney

Dec 18 2018

When I teach a 4-Day Boot Camp, one of the jokes I make at the beginning of class is that by the end of the week, Google (or at least one of the social networks or tools that I demo)...
Digital Detox, Social PR

3 Digital Detox Secrets Marketers Can’t Survive Without from Lisa Buyer

Melissa Byers

Nov 01 2018

We live in an unavoidable digital world, with higher stress levels, more work and less time but completely disconnecting is just not realistic. As social media professionals, we are online even more than the average person and this can have...
Chicago digital marketing training, digital marketing workshop, social media marketing workshop, Chicago

Almost SOLD OUT! Digital Marketing Workshop in Chicago: September 25-28, 2018

Melissa Byers

Jul 31 2018

Digital Marketing Training Workshops in Chicago Don't put off getting the digital results you NEED for any longer. There are only a few seats left in our Chicago Digital Marketing workshop series and we want you to join us. This...
5 Q's about social media and digital marketing

Our Speakers Answer 5 Big Social Media Questions

Allison Chaney

Apr 19 2018

At a recent conference for retail party store owners, we polled the audience on what their one biggest question is about social media. Here are 5 big Q's that they asked, and our speaker's A's. Q: If your business is...
San Francisco digital marketing workshop

Limited Seats Remain! Digital Marketing Workshop in San Francisco: June 26-29, 201

Melissa Byers

Mar 27 2018

Digital Marketing Training Workshop in San Francisco Why wait for outstanding digital marketing training when you can join us in San Francisco, CA in just a few weeks! There are a few seats left in our next workshop. One of...
oh no another facebook update

Does Facebook’s Latest Change Mean Death for All Business Pages?

Allison Chaney

Jan 17 2018

Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....
Do you C.A.R.E. about influencers

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...
ftc influencer guidelines

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...
poor social media choices, social media mistakes

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....
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