Ever curious which Facebook Fan Pages are the most popular?
Wonder no more – AllFacebook publishes a list of the most popular Facebook Fan Pages. While it is easy to jump to conclusions from these numbers and congratulate the winners, there are a number of questions to be answered first.
Were the fans added organically? Many big brands run Facebook ads to acquire fans – getting a ton of fans through ads is not as valuable as fans who seek you out to join.
Are you driving value from your fans? Having a bunch of fans is great, but so what? How are you engaging with your fans and continuing to drive value – for them, not you. How do you provide value to your fans?
