Online Marketing Workshop-$1497

2 Days ☆ 4 Cities ☆ Intensive Boot Camp ☆ Digital Marketing Certification

2dbc_dcWashington DC
March 27-30, 2018

San Francisco
June 26-29, 2018

Chicago
September 26-29, 2017

Miami
November 7-10, 2017

2-Day and 4-Day Boot Camps

Discover all of the most important aspects of Online Marketing in a hands-on, intimate online marketing class. See why participants rave about our Digital Marketing Workshop – get results and grow your skills with a comprehensive program.

Learn the expert strategies that we’ve taught to companies like Google, GE, P&G, Macy’s, and Capital One for a fraction of the investment.

Why Boot Camp Digital?

• Our Boot Camps are capped at 20 participants, this is NOT a mega-seminar or conference.

• You’ll get the same training that we’ve taught to companies like P&G, Macy’s, and Capital One.

• Get focused, action-oriented training to grow your expertise.

• Get CERTIFIED by leaders in the Digital Marketing Industry.

• An intimate, customized training with limited participants for a hands-on experience.

2 Day Internet Marketing Workshop

Learn the ins and outs of internet marketing, including email marketing, SEO and Google Ads

2 Day Social Media Marketing Workshop

Learn to leverage Social Media marketing including Facebook, Twitter, LinkedIn, Pinterest and more!

4 Day Digital Marketing Workshop

BEST VALUE! Attend both workshops (Internet and Social Media Marketing) and save!

Training Program Outline

This program shows you EVERYTHING you need to stay on the leading edge of online marketing and use innovative tools to get real business results.

Online marketing is one of the most efficient ways to market and grow a business – yet many business professionals don’t really understand how it works. This program covers all of the most important aspects of online marketing – SEO, Email marketing, website optimization, web analytics, conversion planning, mobile marketing online reputation management, managing digital campaigns and more.

We’ll show you exactly how to use online marketing tools to drive business results and keep you on the leading edge of business change.

Digital Marketing Strategy

Prior to jumping into the tools, it is important to create a digital marketing strategy. We’ll cover:

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans

Websites: Usability, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their website. This section will cover:

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

Website Analytics:

The website is the center of your digital marketing, so analyzing your website is a key component of measuring the success of your digital marketing.

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

Search Engine Optimization:

Search Engine Optimization is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. This section will cover:

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

Online Reputation Management:

Discover the power of online reputation management including review sites & creating a strong branded presence.

Email Marketing:

Email marketing remains one of the best and most effective ways to reach customers and drive action. While email marketing doesn’t receive a lot of attention, it is still one of the most powerful tools to drive return on investment.

• The role that email marketing plays in a digital marketing strategy

• Email marketing legal compliance

• Steps to building an effective email marketing campaign

• Email marketing optimization: List building, subject lines, driving action, best practices

• Email marketing analytics

Online Advertising:

Email marketing remains one of the best and most effective ways to reach customers and drive action. While email marketing doesn’t receive a lot of attention, it is still one of the most powerful tools to drive return on investment.

• Why digital ads are powerful

• How digital ads are purchased (CPC, CPM, Bidding systems)

• Terminology associated with digital advertising

• Retargeting, programmatic buying and advanced digital advertising features

• Types of digital advertising (what they are, how they work, when to use them, how to optimize):

– Search ads, display ads, video ads, social media ads, mobile ads

Mobile Marketing:

Mobile marketing isn’t a silo in digital marketing – the reality is that we are marketing in a mobile world. This section will cover the core components of mobile to consider in your digital strategy:

• Mobile website optimization

• Mobile search

• Mobile ads

• Mobile email

• Mobile apps

• Mobile shoppers, future of mobile + trends

Managing Digital Campaigns:

Much of digital marketing is “always on” meaning that it is constantly running. That being said there are still digital campaigns that focus on specific marketing objectives. This section will focus on managing digital campaigns.

• Planning a digital campaign vs. ongoing digital marketing

• Harnessing the power of digital technology in integrated campaigns

• Steps to building integrated digital campaigns

Creating and Measuring a Digital Strategy:

We’ll wrap up by covering how to create a solid digital marketing strategy and measure the success of your efforts.

Get the brochure and syllabus for our 2-Day Online Marketing Boot Camp:

What Makes Our Training Different?

workshop

Comprehensive Workshop

Get everything you need to know to have digital marketing success in ONE place.

Interactive, Engaging and Hands-On

Engaging exercises will prepare you to implement what you’re learning.

Tools, Templates and Resources

Planning templates, quickstart guides, tip sheets and checklists keep you focused on getting results.

Small + Intimate

You’ll get personalized attention and all of your questions answered.

Proven Successful Strategies + Actionable Tactics

Covering strategy to tools, tips and tricks to help you get more from your digital marketing execution.

Industry-Recognized Certification

Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the globe.

What's Included With The Training?

Live Certification Training

Two days of accelerated, quick-paced curriculum presented by a Digital Marketing Expert, covering beginner to advanced topics.

iPad Mini

The best tool for planning and implementing your strategies with the best apps and methods to stay connected with your audience. YOURS TO KEEP!

Exclusive Discussion Forums & Q&A

3 months of access to our discussion forums for those questions you’ll have as you begin to implement plus a monthly Q&A call!

Best-Selling Books

Each attendee receives copies of The Social Media Field Guide and Visual Social Media Marketing; written by Boot Camp Digital CEO, Krista Neher.

Online Training

Continue your learning with 3 months of online training, including access to 5+ self-guided certification programs.

Binders, Action Planners, Templates and Implementation Guides

A full resource binder and extended learning tools to give you everything you need to successfully implement after the program.

Frequently Asked Questions

We keep attendance low to create a valuable, hands-on learning experience. Our program is designed to give you a complete guide, start to finish, on how to effectively use and grow your brand through social media and internet marketing. Resources, templates, and tools so you learn exactly what to do and stay on track after the training ends. Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry.

The cost for the 2-Day Online Marketing Workshop program is $1497, or $2497 for the all 4 days (Social Media & Internet Marketing). Price includes an iPad Mini, which is yours to keep!

Please note our cancellation policy before purchasing.

Please contact us at [email protected] to discuss group rates.

We will feed you 😉 We’ll have coffee and breakfast treats in the morning (granola bars, muffins, etc), snacks throughout the day (healthy-ish and some indulgences) and lunch. You’ll be able to choose your lunch selection in the morning, so don’t worry about any dietary concerns.

Absolutely not. The program is designed to help those with no experience to quickly acquire the skills they need for success. The program is comprehensive and will give you everything you need to be successful. We have lots of time for Q&A so that you can also get all of your questions answered.

This includes an iPad Mini, 3 months of access to our online training, Q&A calls, discussion forums and updates, signed copies of bestselling books and downloads of all of the tools, templates and resources you’ll need to successfully implement. Over $3,500 in value.

View the top of the page to see the upcoming locations. Click on the location for city-specific details.

The program runs from 9am to 5pm each day with time after for an optional Q&A session with the instructor.

We’ve been running the Boot Camp trainings for 8 years and get amazing feedback – most participants rate it a 10 out of 10 and say that it exceeded their expectations. Over the years, we’ve perfected the format and the content to make sure that you have everything you need to be successful. Don’t take our word for it – see below to find out what past participants say about the training.

Previous participants have come from around the globe to learn digital marketing. Most of the principles and tools we cover are relevant regardless of your location. With the exception of China (which does not allow any of the traditional social networks to be used), most global participants find the content to be relevant to them. If you are unsure, check out the outline to see if the content we cover matches the social networks and digital marketing tools that are relevant for your location.

What Are You Waiting For?

Contact us anytime at 513.223.3878 or via email with any questions. Get the brochure and syllabus for our 2-Day Live Boot Camp:

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