PubCon Las Vegas Presentation – Online Brand Management Issues

I had the pleasure of attending PubCon Las Vegas a few weeks ago.  Pubcon is a conference put on by webmasterworld covering internet marketing, affiliate marketing, search engine optimization, search engine marketing, social media, and pretty much anything to do with building a business online.

My presentation was on Online Brand Management.  I focused on why online brand management is important and how to respond to negativity in the social space (since this is an area that I usually get the most questions about).
See the presentation below.  Please share any thoughts/ideas or comments that you have – I’d love to hear them!