Social Media Strategy

Social Media + Public Relations – Live From Pubcon!

Today I had the pleasure of moderating a panel on Social Media PR at Pubcon.Social Media PR at PubCon with Lisa Buyer and Melissa Fach

Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about:

  • One Tweet can make or break you. Personally or for your company. Carefully consider everything that you post.
  • PR Communications is Changing – there is a social PR revolution.
  • New PR is based on RELATIONSHIPS (just like old PR)
  • It is a combination of audience and content
  • Create content to 1) Help them 2) That they like 3) That they need
  • 84% of people use social media to follow news
  • Social news posts with images drive 44% more engagement
  • 65% of searches start on a smartphone
  • 64% of people use social to share and recommend news
  • The best words to share on Twitter “Follow, Free, New Blog Post, Please, Post, How To, You” that people retweet
  • Running a contest — Use “Winner, Win, Winning, Events” Don’t Use “Contest, Sweepstake”
  • Questions work well on Facebook (there is an infographic on this on Sprout Social)
  • Social Chats are the new talk shows
  • Speak visually – use Emojis
  • Use random acts of Kindness to make people love you 😉

Tip From Melissa Fach:

  • Have core values and use them to connect with your customers
  • Publicize your values and live up to them!
  • Don’t be defensive
  • TAGFEE is their guiding principle:Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible.
  • If you make a mistake, own up to it quickly
  • Be honest and real
  • Every decision you make should be guided by your principles
  • Building Your Team: Experience is crucial, understand the different social networks, care about people, have similar core values
  • Go the extra mile to make people happy — find people who will do right by your brand and protect you
  • Your community team members are your brand guardians
  • Have a plan and strategy for different issues that may arise
  • Reduce support tickets
  • What is best for the person – you are talking to humans – help them. They deserve respect (even if you don’t agree)
  • Validate peoples feelings – don’t be defensive
  • If people are VERY ANGRY take the conversation offline

Tips for LinkedIn - Use these words on your profile

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