Press Release

Social media workshops to build business in Cincinnati

Grow Your Business in a Down Economy with Social Media

Cincinnati Ohio — June 29, 2009 –  BootCampDigital, a leader in social media consulting and training, today announces the launch of social media marketing courses to help local and regional businesses spark new growth, gain new customers, and beat the down economy. The first courses – in an ongoing series – include two half-day social media marketing courses held July 20th and 21st in Oakley, on Cincinnati’s central east side. The BootCampDigital courses are presented in conjunction with the Cincinnati chapter of the American Marketing Association.

“Many companies – big and small – struggle with how to effectively use social media to grow their business,” said Krista Neher, CEO of Boot Camp Digital “Others can’t afford to hire outside consulting. We created these training courses as a cost effective way for organizations to take advantage of the power of social media in driving their business.”

BootCampDigital social media courses are specifically designed to help enterprises understand and implement social media strategies to build their business.  This solid understanding is more than just theory and strategy. “Participants and businesses will leave the sessions with the working tools and action plans they can use to start building right-away,” adds Neher. “If a course ends at noon, businesses can be online, with effective social media tactics and tools, by one o’clock in the afternoon.”

More than a lunchtime seminar or online presentation, BootCampDigital training is built upon interactive, face-to-face exchange of ideas and best practices. Participants meet with social media enthusiasts, learn from guest presenters and successful case studies, and come away with proprietary and effective social media working materials.

The July 21st course, Social Media for Marketers, is a half-day session designed to cover use and processes behind six effective social media tools – blogging, Twitter, Facebook, Linkedin, Flickr and YouTube. Interactive workshops and networking discussions aid the creation of individually crafted action plans participants can use to start their interactive campaigns.

At Building a Successful Blog, the July 20 course, participants learn and use all the tools to create professional Web logs, or “blogs”.  Course content includes the right blog platform, technical and design issues, how to write great content and how to market blog and build community and audience.

Both half-day courses will be conducted at 3500 Madison Road in Oakley.

Scholarships available to jumpstart individual employment

To further accelerate local economic growth, BootCampDigital is donating 20% of the seats in all classes to unemployed workers with The Economy Sucks Scholarships. “I had the opportunity to quickly create a successful Internet marketing and social media consulting practice — because this is such a high growth sector,” said Neher. “I want to help others find the same success.” The scholarships cover the entire tuition of the course as well as all workbooks and guidebooks.

To qualify for scholarships participants must be currently out of work, and explain how attending this course will help the job search.. “We want people to know the resources and what’s available right now,” explains Neher. “We believe that getting smart people back to work is going to beat this down economy. We encourage people looking to build themselves, and the their next employer, to apply online at www.bootcampdigital.com/contact/scholarship.“

For more information about BootCampDigital courses and consulting, see www.bootcampdigital.com.

About BootCampDigital

BootCampDigital, founded in January of 2009, is a Cincinnati-based marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Providing marketing solutions for Fortune 500 companies as well as start-ups and small businesses, BootCampDigital brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.

BootCampDigital CEO, Krista Neher, is an internationally recognized authority with a track record of successfully growing businesses using twitter and related social media tools and practices. Prior to BootCampDigital Neher was in finance and marketing at Procter & Gamble, and also served as vice-president of marketing for recently acquired Internet startup Photrade.com.

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