iPhone 4 Will Change Communications Forever, Forever

June 9, 2010 By 4 Comments

iPhone 4 picturesHow will iPhone 4 change communications? Simple. Apple’s new ‘Face Time’ feature coming out with the new iPhone, set to be released on June 24, 2010, will for the first time ever provide a viable real-time mobile video chat option. With the addition of a forward facing camera, iPhone 4 users will be able to connect visually with each other no matter where in the world they are, as long as there is a Wi-Fi network to join. According to Apple, “People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With the tap of a button, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories. No other phone makes staying in touch this much fun.”

Let’s not get caught up in this one feature though, Apple is finally bringing Multitasking to the iOS 4 firmware upgrade, what does this mean? It means you no longer will have to exit out of your favorite app to make a phone call or change your music playlist. By allowing third-party apps to now continue to run in the background iOS 4 Image of the new iPhone 4 side buttonsmeans you can keep you Tom Tom GPS app running all the way from Michigan to Missouri and not miss a beat. Phone call? No problem. Update your Twitter status (Hey! Look at me, multitasking on my iPhone without getting lost on a road trip.)? No problem.

So the new iPhone will be out at the end of June 2010, and it is the second drastic redesign from the original iPhone, it is now more sleek and powerful than ever before. With a sleek new stainless steal frame that acts as an antenna to improve call quality and durability. Another great new feature is a new technique called Retina Display, everything you see and do on iPhone 4 looks amazing. Text in books, web pages, and email is crisp at any size. Images in movies and photos are stunning at almost any angle. That’s because the Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels.

Aside from the biggies (Multitasking, Face Time and Retina Display), Apple is adding or upgrading a slew ofpicture of the bottom and home button of the iPhone 4 new features. Features like Folders, where you can stack your apps into one folder that the iPhone will name based on the types of apps in the folders. The camera was upgraded to 5 mega pixels with an LED flash, and can now shoot video in HD. With all of the new features, Apple keeps refining the iPhone into an indispensable tool, both personal and professional.

The iPhone 4 from Apple will be release in the United States on June 24, 2010, with the iOS 4 firmware upgrade coming three days earlier on June 21, 2010 for existing iPhone 3G and iPhone 3Gs owners.

- brian tudor
follow @briantudor on twitter

Filed Under: industry news, Mobile, twitter, Video Tagged With: , , , , , , , , , ,

Take Advantage of the Growth in Mobile this Year with MobileCoupons.com

January 26, 2010 By Leave a Comment

iphone with coupon vs2 (2)We are really excited at Boot Camp Digital to be working with a client that has a product that we really think can make a market impact this year.  Adage recently posted an article on 5 Mobile Trends for next year – and mobile coupons and commerce was on the list.

MobileCoupons.com is a free service that allows businesses to create coupons that consumers can find and redeem through web, print, mobile web, text message or iphone and android apps.

Why Mobile Coupons?

Mobile coupons are projected to grow 10x next year and to continue triple digit growth in 2011 and 2012.  The Yankee Group forecasts nearly $2.37 billion in North American mobile coupon transactions is 2013.

For small businesses, getting in the mobile game can be expensive and time consuming.  SMS campaigns can be costly and require users to opt-in.  Iphone apps are expensive to develop and with over 100,000 apps in the app store, many apps don’t pick up significant traction.  MobileCoupons.com gives businesses a free way to get into the mobile game and give consumers what they want – coupons with them when they need them.

How it Works

coupon creator image or textMobileCoupons.com makes it easy for businesses to start offering mobile deals to their consumers.  It is completely free to use (they don’t even ask for your billing info) and takes < 5 minutes to create a coupon.   Simply create an account at MobileCoupons.com merchant page.  The easy to use coupon creator allows you to input all of your coupon details, and even create a unique barcode or coupon code.

Coupons can be changed or modified at any time and businesses can also track the views and clips of their coupons.  For example, if a coupon was created for $1.00 off and had only a few clips, you could increase the coupon amount to $1.50 on the spot.  Conversely, if the coupon had too many clips the amount could be reduced to $0.50.

Customers can find coupons online, through the mobile web or through iphone and android apps and redeem coupons simply by showing their phone.  Because mobile coupons are always with you they have up to 10 times the redemption rates of paper coupons.  Mobile coupons also reach younger and more affluent consumers than traditional coupons.

Power Up Your Marketing Budget

Amol India CouponWith the tight economy many businesses are looking for ways to get more out of their marketing budgets.  MobileCoupons.com offers higher ROI than traditional coupons since there is no cost to create or distribute the coupons.  Mobile Coupons also provides a green solution for coupons since they aren’t printed.

Businesses are already using MobileCoupons.com including brands like Arby’s, RotoRooter and Little Caesar.  Businesses like using MobileCoupons.com because they can run tests in the high growth mobile space without blowing their marketing budgets.

We’ve worked with a few small businesses to get them set up on MobileCoupons.com and the feedback has been great.  Between the SEO benefits, the social spread and the opportunity to reach new customers, businesses using MobileCoupons.com have been thrilled.

Get Mobile

With all of the growth projected in mobile, 2010 is the year to get your business in the mobile marketing game.  Dedicate a portion of your marketing time and budget to experiment with mobile marketing.  Many small businesses are already seeing results from mobile marketing – what are you waiting for?

Filed Under: Internet Marketing Strategy Tagged With: , , , , , , , , ,

Bootcamp Digital Presentation – Emerging Trends in Mobile Marketing

October 26, 2009 By Leave a Comment

A few weeks ago we were honored to be able to present at the 2009 Cincinnati Digital Hub Initiative Non-Conference – an event put on jointly by the Cincinnati AMA, AdClub Cincy and a number of other local organizations.

My presentation was on emerging trends in mobile marketing.  I know “the year of mobile” has been predicted for the last 10 years.  The reality is that mobile has continued to grow in importance, and perhaps, rather than a sudden “year of mobile” we will continue to see mobile grow in importance over time.

The presentation that I shared is below:

Emerging Trends In Mobile

View more presentations from Krista Neher.

A few of the key points:

  1. Phones are getting smarter – Smart phones sales continue to be among the quickest growing and most desirable, with 47% of consumers wanting a smart phone (who wants a dumb phone after all?).
  2. Location is key – Knowing location is a key factor in what makes the mobile internet so interesting and powerful.
  3. Mobile Changes Search – Search on mobile has the potential to be much more targeted and accurate due to the proliferation of apps (which provide better more relevant results for common searches) and location (which can provide more relevant results).
  4. Iphones – The iphone changes the potential of mobile, but the results may not be able to be extrapolated out to the rest of the market… the Blackberry app store was a big disappointment for example.  There remains significant opportunity to drive sales and actual results through apps when approached strategically.

What do you think? What are the most important trends in Mobile Marketing?

Filed Under: Mobile Tagged With: , , , , , , , , , , ,