Where do you Share? 44% do it on Facebook.
Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note – this data does not include email as a sharing source. Almost half of all sharing happens on Facebook and almost three quarters of sharing takes place on twitter and Facebook combined.
What are the implications of this for your business?
If you want your content to travel – make it Shareable.
- Include Facebook Connect (since it is the most popular place to share)
- Have a “tweet this” button
- Share video on sites that publish across social networks
- Use Services like ShareThis to enable sharing across social networks.
Don’t Forget Email
While email wasn’t included in this survey, according to EMarketer, email remains one of the top ways that people share content. Be sure to include email as a way for readers to share your content. Email has also been shown to have higher engagement rates; meaning that people who receive content via email tend to spend more time on that content and be more interested.
Read More:
Also see articles by Marketing Pilgrim and DM Confidential.
Industry News: Twitter Trends Data
Twitter is all the rage these days, and a few individuals and organizations have done some great research on twitter trends and how twitter is being used.
2% of Tweets Match Google Trending Topics
First, Techcrunch recently reported that only 2% of all tweets match trending topics on google. So what? Why does this matter? What does this mean?
Well at a base level it means that people don’t tweet about the same things that they search for. I just pulled twitter trends and google trends. As you can see there is some overlap, but not much.
What people are searching for and what they are talking about are not necessarily the same thing. Twitter trending topics tend to be more focused on popular culture (MusicMonday/MM, New Moon), technology (google wave) and general things going on (Christmas and Thanksgiving).
As Twitter Search continues to attract attention from major search engines it will be interesting to see more data on how search and conversation overlap.
Vik Singh’s Twitter Analysis
Vik Singh (the engineer behind Yahoo Boss) conducted an analysis of 10 million tweets and shared some trends and findings.
