I am pleased to announce that I am working with Cincinnati State on The Institute for Social Media. The goal of the Institute is to provide businesses and individuals with a comprehensive understanding of social media.
The Institute was launched in conjunction with O’Keeffe PR and we have an awesome advisory board of respected industry experts who are helping to guide the Institute. My role in this partnership is to create and run the curriculum and I am the Managing Director of the Institute (I probably need to update my Linkedin with this ;-)).
This program is a certification program, which is different than many of the social media presentations you may see. Specifically, to attain the certificate the participants will have to attend the program, pass tests to demonstrate their knowledge and demonstrate an application of strategic social media. This means that they will have to actually create social media assets and explain how they fit within an underlying strategic framework for the business.
I personally am really excited about this launch. There is so much interest in social media marketing and I am really excited to be able to help raise the education level of professionals who are interested in this space. This longer format training will allow us to go into real depth on social media marketing topics.
The program is 3 full days, and the first session runs on December 1, 7 and 15. We are also planning dates for Jan and Feb that will be released soon. Many certification programs cost $3,000 – $5,000 As a special offer, since December is the first program the program is discounted to $1,297 – a $500 discount. Other programs will run at the regular rate of $1797.
There has already been a lot of interest and excitement about this (see the article in Soap Box and on examiner.com). Please drop me a line if you have any questions!