20 Ways to Utilize LinkedIn to Help Your Business

LinkedIn is a very valuable business resource.  By utilizing LinkedIn in your marketing strategy you open up a lot of new opportunities like driving traffic to your website, online lead generation, connecting with your clients and building an online community around your brand.  As obvious as it could be to some professionals how they should present their company on LinkedIn there is still a big number of companies on the market who completely ignore social media tools because they are unsure of how to utilize such powerful resource like LinkedIn in order to grow their online visibility and build better relationships with clients.

Below is a list of 20 ways to promote your business on LinkedIn.

1. Create a company page filled with important information about your business, products and services. 2. Make sure the top employees of your company are present on LinkedIn and are linking to your company’s website and LinkedIn company page through their page. 3. Include pictures of your products and services as well as a photo on your personal profile.  Show real faces behind the brand. 4. Demonstrate the key characteristics of your products by adding video on your company’s LinkedIn page. 5. Connect your LinkedIn company page to your Twitter account and company’s blog for cross-promotion of your tweets, new blog post and other company news feeds. 6. Share your industry knowledge by answering a question posted in LinkedIn Question & Answers. 7. Join LinkedIn groups relevant to your industry and participate in conversations – this will help you grow your network as well as introduce yourself as an expert in your field. 8. Don’t be shy to ask your clients to provide testimonials for your products and services on your LinkedIn company page.  This will help you build trust in your brand throughout the online community. 9. Promote your social media channel by adding LinkedIn icon (with URL) to your email signature, brochures, flyers and other marketing materials. 10. LinkedIn is a great tool for market research.  Use it for testing your new products or analyzing your competitors.  It can help you improve your marketing strategy by utilizing the information you find. 11. Showcase your company’s portfolio by adding a presentation to your personal LinkedIn account. 12. Share valuable information about your company and interesting industry articles. 13. Occasionally post special promotions, deals and discounts for your products and services. 14. LinkedIn is a perfect place to find new talent for your organization.  Use the opportunity and post all new job listings on your company LinkedIn page. 15. Check your contacts and their connections, see if it would be beneficial to network with some of them.  Ask your contacts for an introduction. 16. When meet somebody interesting in real life, take a moment and connect with them on LinkedIn in order to stay in touch and expand your network. 17. Want to get more followers on LinkedIn?  Add a “Follow us on LinkeIn” button to your company website. 18. Experiment with a targeted LinkedIn Ad campaign.  You can customize it by selecting industry, company size, region and many other characteristics that describe your target audience. 19. Creating a company-branded LinkedIn group for your clients and partners where you can generate industry discussions can be very beneficial for your business and help expand your brand awareness. 20. Be active on LinkedIn to showcase your personality, demonstrate your expertise and with all this – promote your company.  Check in on your LinkedIn account on a regular basis to answer questions, see what’s going on and participate in discussion groups.

Do you have any other tips on how to promote your company on LinkedIn?  Feel free to share them with us!

Mariya Newman Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!  

Social Media: More Powerful Than You Think!

I challenged myself to give up Facebook for 40 days and have found it to me the most difficult challenge in terms of staying informed.  Facebook is one of my bookmarks of sites that I visit on a daily basis, as it is for many Facebook users.  Without Facebook, I immediately tuned in to other social media networks that I am subscribed to such as Twitter and LinkedIn.  Ultimately, I have failed this challenge of eliminating Facebook from my everyday tasks but have come to understand the significant influence that Facebook and social media has made globally.

    “Twitter Revolution”

In regards to the current events and the revolutions in Egypt, Libya, and Tunisia, they are often described as “Twitter Revolutions.” The defining characteristic in comparison to the Revolutions of the past, like the Russian revolution, is the means of communication.  I have read a number of articles that claim that the Tunisian and Egyptian revolutions were set off my social media activity.  Wael Ghonin, Google’s Middle East and North African Marketing Director and leader in the Egyptian uprising, told CNN that the Egyptian protestors had the Internet to thank for their victory with President Hosni Mubarak stepping down from power after 14 days of protest.  “I want to meet Mark Zuckerberg and thank him personally.  I’m talking on behalf of Egypt.  This revolution started on Facebook,” said Ghonim.  In regards to the Libyan affairs, researchers found that the main way for protesters to communicate inside and outside Libya was through social media.  Considering the power of social media in igniting an entire revolution, imagine the impact these networking tools can have on your business.

    Where is the world are you?

With the recent Tsunami in Japan, many students were witness to the terrible tragedy overseas as they were spending the semester studying abroad.  Three NKU students were reportedly studying in Japan during the Tsunami and made contact with the University and friends and family back at home through Facebook and letting them know he was safe.  Without Facebook, we would not have been in contact with these students for several days.  Facebook is a way to stay connected.  In times of disaster, Facebook allows just that.  This can be important for your business as well – many people have global networks and knowing where your assets are is important.  Social networks allow for these connections to prevail.

    Special Events

Moments ago, I found out I missed an event on campus because I missed the Facebook invitation.  I haven’t been on Facebook in two weeks.  JUST TWO WEEKS!  Events are being promoted through Facebook more often than they are through e-mail, and when you’re not on campus that often to see the paper promotions, Facebook is the primary medium.  Facebook is where every college student looks to see what’s going on.  Businesses are now doing the same.  Facebook has over 500 million active users, meaning that most of your audience, more likely than not, is on Facebook.  Promote where your people are instead of just your traditional mediums. If social media can inspire an entire country to revolt, imagine what social media can do for your business!  It almost seems unreal the tremendous impact that social media can have on such a global scale.  It is crazy the amount of information I’ve missed from being detached from Facebook for just two weeks.  Social media marketing has certainly come a long way from where it first began – utilize these Internet marketing tools and, when properly implemented, you can watch your business grow.

How powerful is your social media strategy?

Social Media Training: Setting Goals for your Social Media Strategy

Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late to map out your strategy goals.  What is it that you want to accomplish using social media?  How will you measure your accomplishments?  In my training courses, we discuss how to implement social media into a business plan and it’s important to define the goals of your plan.  Here are a few tips and suggestions on what to aim for this year!

1. Identify Your Goals

First, you want to identify what it is you want to accomplish.  You should make a list of each social media networking site you use and decide what it is you want to accomplish using each network. For Twitter, maybe your goal is to attract a certain number of followers or increase your follower by a certain percentage.  Another possible goal would be for your 140 character Tweets to be so valuable that you get a certain number of ReTweets. Make sure you Tweet regularly and Tweet interesting comments/articles/facts.  You don’t want to be the ‘spammy’ Tweeter. For your Facebook account, similar to your Twitter goals, you want to up your fan count by 50%, or whatever you think is an appropriate bar to set.  Facebook also has great features that allows you to track the activity on your page – this way you can see if the content your posting is engaging your market. On your YouTube channel, you could set a goal of uploading a certain number of videos per month.  Or you could set a goal of how many views you want for each of your videos. Identify what kinds of content you want to post and try to increase your followers with your engaging content. YouTube videos can also be integrated into your other social network accounts as well. For your LinkedIn profile, set a goal for how many connections you make per month.  Contributing to conversations on LinkedIn is also a valuable feature for this network so make a point of getting involved in the buzz.  Finding connections in groups is another aspect of LinkedIn that you could include in your social media goals. Whatever your goals might be, make them challenging, yet attainable.  Be as specific as possible so you know exactly what your looking for in your results. You can always adjust this list along the way!

2. Plan of Action

What are you going to do that will make you achieve these goals?  Decide how often you want to post on each site and where. Spending a few hours a week on your social networking sites will help build your social media presence and more activity will drive more traffic to your pages. Brainstorm a list of topics you think people would be interested in that you can talk about on your sites.  Also, make a point of checking in on discussion groups on Facebook and LinkedIn.  In giving valuable input, you are presenting yourself as a qualified and knowledgable contributor that could ultimately drive traffic to your page. Just remember to avoid being too ‘spammy’ and blatantly promote yourself- no one likes a spammer.

3. Ready, Aim, FIRE!

Put your plans into action. And stick to your plan! Keep yourself on schedule with your plan and you will see results!  Decide on how often you are going to check in on your social media sites and what results you are looking for – new fans, followers, active conversation or views. The great thing about social media networks is that they provide you with immediate feedback so you know whether or not your plan is working.  If not, adjust your tactics and try again!

What are your goals for 2011?

LinkedIn Company Pages and What they Mean to You

At the beginning of the month LinkedIn launched company pages.  I have been a big advocate of LinkedIn for years now and have trained many sales and marketing professionals on how to use it.  The Company pages are a great addition to LinkedIn.

What Are LinkedIn Company Pages?

Company pages are free and they allow businesses to post information about their company, job openings or products and services.  I am really excited about this because it allows small and medium businesses a new venue to promote themselves online. I am curious to see how well the LinkedIn pages rank in search engines.  This could be another way for businesses to gain search engine rankings by creating LinkedIn pages for their products and services. According to LinkedIn:
Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with. Profiles feature a company overview, who you know at the company, and unique data from the LinkedIn network.
I quickly set up pages for my business.

The Company Profile Page

The first page is the company profile page.  What is new and different about the LinkedIN company profile is that it now includes more information about a business.  You can see all of the employees who work for the business, basic corporate information and company descriptions.  Twitter, blogs and maps are also integrated. One of the interesting new features is that you can now follow a company and stay up to date on their jobs, new products and activities on LinkedIn.

LinkedIn Job Postings

You can post jobs in the jobs tab of your LinkedIn page, providing more visibility for postings.  Job postings on LinkedIn aren’t free, but they can give you a lot of targeted exposure.  Including job postings on company pages can help people interested in your company stay up-to-date.

LinkedIn Products and Services

This is the feature that I am most excited about.  LinkedIN now allows you to create pages with information about product and services.  This could be powerful for search optimization, depending on how well these product pages will rank in search results. The cool thing about the LinkedIn company pages is that they allow you to recommend the products and services.  This is an expansion of the recommendations that you can currently write about people.   The potential here is pretty big since there are plenty of recommendation sites for restaurants and stores, but very few for BtoB services.  This could have great potential if it catches on. Hopefully this doesn’t turn in to yet another spree of requesting recommendations ;-)

What should you do?

Check out the company page for your business.  Be sure that all information is accurate and complete. Set up product and services pages for one or two of your main products.  Include as much information as possible – it will help your products show up in LinkedIn searches. I’ll keep you updated as I start to experiment more, and let you know what kind of results we see. - Krista

Social Media Speaker: 10 Ways Dental Practices can use Social Media

I know that a lot of small businesses and practices are interested in social media marketing to grow their business. I speak with thousands of small business owners a year (probably just like you) who hear about social media but don’t know exactly how they can get value from social media. I have worked with many of these business owners to help them find success in social media, and I know that dental practices can get results using social media marketing. I know first hand that social media can provide a better ROI than traditional marketing methods. Social Media marketing can deliver results when used strategically and with the right plan. Here are 10 of the most common ways that your practice can use social media to grow their business:

1. Share Deals and Promotions on Twitter

Twitter is a powerful way to share deals and promotions with your patients (and future patients)! Big companies like Dell Outlet have sold millions of dollars through Twitter, but it works for small companies too. Naked Pizza, a small pizza store in New Orleans had their highest ever-sales day from a Twitter promotion. Vista Prints sold $25,000 directly through Twitter in their first year. Find and connect with your target audience and give them irresistible offers, such as free teeth whitening, on Twitter.

2. Share news and Updates on Facebook

Don’t have a fan page yet? If you have fans or patients who are passionate about your practice, you should have a fan page. Use it to connect with prospective patients and keep them up to date on your new products or services. I was recently getting my car fixed and found that the mechanic frequents the same neighborhood bar as I do. He told me that he checks out their Facebook page every day to see what food and drink specials they have. This bar has a creative new drink special for Happy Hour every day and a different free food item available. Whether is it food and drink specials, new services in your practice, new practice news or regulations, a Facebook fan page can be a powerful resource to keep your patients up to date. Over 1/3 of people who are fans of practices on Facebook are fans for this reason – to stay up to date.

3. Network on LinkedIn Groups

Lots of small practices as well as business professionals grow their practices or businesses by networking with people. Meeting people and sharing helpful knowledge drives business over time. People do business with people they know, like and trust. LinkedIn groups allow you connect with others based on a shared interest. You can join a group and contribute to discussions or share interesting news. By using LinkedIn to build relationships you can attract new patients over time.

4. Connect with Prospects with a Webinar

Webinars are becoming increasingly popular ways to connect with prospects and provide value to potential patients. Webinars are virtual and web-based. A webinar is typically hosted around a specific topic and people sign up, call in and login on their computer and they can watch and listen to a live session on a specific topic. Webinars are very popular in categories that are high-information. Most B-to-B business fall in to this categoy, but it also works for consumer products and services. If people are looking for knowledge or information about some special service your practice offers, a webinar can be a powerful tool to share information with them and position your practice as a leader in the industry.

5. Be a Thought Leader with a Blog

Blogs are very popular for a variety of reasons (we’ll discuss one more of them later in this post). One of the reasons is that a blog can establish you as an expert and thought leader in your industry. If people trust you and see you as knowledgeable they are more likely to join your practice. Run a gym? Share workout tips. Real Estate Agent? Share posts highlighting the people and events in your neighborhood. Restaurant? Show how you make signature drinks or menu items. For a dentist practice, share patient success stories or new procedures offered exclusively at your practice as well as some tips about oral hygiene.

6. Connect with Patients and Prospects with an email newsletter

So maybe *technically* this isn’t social media, but it is relatively simple and cheap for most practices to create a newsletter. Constant Contact and MailChimp offer services for under $25 a month and are easy to use. An email newsletter can keep your patients and prospects up to speed on news, deals and promotions. Email remains the preferred communication method of most people (1:10 preference over social media) to stay up to date.

7. Join an online community

There are online communities for almost everything these days. Seek out a discussion forum or community that is specific to your business and participate! You can connect with patients (or potential patients) and really learn about them. What are they interested in? What do they talk about? What do they want and need in a dental practice? Participating and listening to communities that are comprised of your target market can improve your practice and also lead to sales as you build relationships.

8. Monitor and Respond to your Reviews

There are many business review sites – from product reviews on amazon to restaurant and store reviews on yelp! to complaints on The Ripoff Report. For dentists, RateADentist.com is a site that offers a place for patients to provide reviews of their dentist. Whatever your business line, chances are there are review sites that are relevant. Even Facebook has included reviews on fan pages. Google has reviews in their listings. Look for and respond to reviews (both good and bad). Saying thanks to a good review can build an evangelist and encourage word-of-mouth. Responding to a negative review can help clarify the situation. Showing that you care about negative reviews and plan to take action shows your side of the situation to the hundreds of people who view the review.

9. Get Found on Search Engines with a Blog

Another great reason to start a blog is to get traffic from search engines. Because blogs are content rich (you typically create content for them on a regular basis) search engines give traffic to sites with blogs. In almost anything that you search for you’ll find a number of blogs show up in search results. If people find your practice through search a blog can increase the probability that you will show up in results. This leads to traffic and (hopefully) new patients.

10. Generate Awareness with a Video

Videos can be great ways to connect with your audience. A picture is worth a thousand words and a video is worth a million! Video is a great way to share information – whether it is a video showing before & after interviews with patients, customers talking about their satisfaction or a video demo of your special service – videos are powerful tools. Create a video for your practice to make a deeper connection with your audience. There are many different creative ways to use and share videos. This list isn’t exhaustive – it is simply a handful of the tactics and tools that are included in the Social Media Action Pack.

How are you using social media for your practice?

Monitoring Social Media for Smaller Businesses

Without question, social media has taken marketing to a whole new level – in 2009, Twitter grew by more than 600% and Facebook by 210%.  To put it in perspective, if Facebook were a country, it would be the world’s third largest.   Obviously, social media is something worth catching on to, not only for large brands but for small businesses as well.  While small businesses are not able to have social media “Mission Control Centers” like the ones established at Gatorade, there are a number of tools available to monitor the buzz.

Google Alerts

Google Alerts is a service designed to send out email updates when relevant Google results surface based on your topic choices.  These free alerts are set up through your Google account and can be sent to any email address you choose.  This tool allows you to keep tabs on developing news stories, articles, blogs and other mediums that might mention your company or topic.

Yahoo Alerts

Just like Google Alerts, Yahoo! Alerts also a personally designed service that alerts you about content you wish you monitor.  Yahoo! gives you the option to receive notifications about articles and news linked to specific categories such as Health News or Stock Alerts.  Alerts can also be useful in monitoring the news of your competitors and obtain information on their activity.

Twitter Search

Twitter Search is an option specific to Twitter users that allows you to search a keyword or topic and shows all the “tags” or mentions in the Twitter world.  You will see results of what is being said about a specific company or topic that are making people buzz.

TweetDeck

TweetDeck is an application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare and MySpace.   A typical TweetDeck screen is divided into a number of columns, specific to the different social media outlets you wish to monitor.  In each column, you are able to see status updates, tags, tweets, photos and that which you wish to monitor.  Each TweetDeck is specific to the individual user.  The founders of TweetDeck describe this application as being the  “air traffic controller for Twitter.”

Facebook Stats

Facebook Stats can give you feedback on the traffic that your company page is receiving.  You can find this information under Facebook Insights that provides you with a number of graphs displaying mentions, weekly activity, post quality, reviews and a demographic summary of your fans.

Answer LinkedIn Questions

LinkedIn has a segment on their site called Answers that allows LinkedIn members to ask and answer questions in an open discussion forum.  This is a great way for you to establish a credible foundation for your company by answering questions that are relevant to your specific service or product.  By giving helpful feedback and advice, you are giving your company the publicity it needs through these social mediums.

How have you monitored social media?

Small Business Social Media Speaker: 10 Ways Small Businesses can use Social Media

I know that a lot of small businesses are interested in social media marketing to grow their business.  I speak with thousands of small business owners a year (probably just like you) who hear about social media but don’t know exactly how they can get value from social media. I have worked with many of these business owners to help them find success in social media, and I know that small businesses can get results using social media marketing. I know first hand that social media can provide a better ROI than traditional marketing methods.  Social Media marketing can deliver results when used strategically and with the right plan. Here are 10 of the most common ways that small businesses can use social media to grow their business.  In no particular order, here are 10 ways that small businesses can use social media:

1) Share Deals and Promotions on Twitter

Twitter is a powerful way to share deals and promotions with your customers (and future customers)!  Big companies like Dell Outlet have sold millions of dollars through twitter, but it works for small companies too.  Naked Pizza, a small pizza store in New Orleans had their highest ever sales day from a twitter promotion.  Vista Prints sold $25,000 directly through twitter in their first year.  Find and connect with your target audience and give them irresistable offers on Twitter.

2) Share news and Updates on Facebook

Don’t have a fan page yet?  If you have fans or customers who are passionate about your business you should have a fan page.  Use it to connect with customers and  keep them up to date on your new products or services.  I was recently getting my car fixed and found that the mechanic frequents the same neighborhood bar as I do.  He told me that he checks  out their Facebook page every day to see what food and drink specials they have.  This bar has a creative new drink special for Happy Hour every day and a different free food item available. Whether is it food and drink specials, new items in your store, new industry news or regulations a facebook fan page can be a powerful resource to keep your customers up to date.  Over 1/3 of people who are fans of companies on Facebook are fans for this reason – to stay up to date.

3) Network on LinkedIn Groups

Lots of small businesses and professionals grow their businesses by networking with people.  Meeting people and sharing helpful knowledge drives business over time.  People do business with people they know, like and trust. LinkedIn groups allow you connect with others based on a shared interest.  You can join a group and contribute to discussions or share interesting news.  By using LinkedIn to build relationships you can earn new customers over time.

4) Connect with Prospects with a Webinar

Webinars are becoming increasingly popular ways to connect with prospects adn provide value to customers.  Webinars are virtual and web-based.  A webinar is typically hosted around a specific topic and people sign up, call in and log-in on their computer and they can watch and listen to a live session on a specific topic. Webinars are very popular in categories that are high-information.  Most B-to-B business fall in to this categoy, but it also works for consumer products.  If people are looking for knowledge or information on your subject area, a webinar can be a powerful tool to share information with them and position yourself as a leader.

5) Be a Thought Leader with a Blog

Blogs are very popular for a variety of reasons (we’ll discuss one more of them later in this post).  One of the reasons is that a blog can establish you as an expert and thought leader  in your industry.  If people trust you and see you as knowledgeable they are more likely to do business with you. Run a gym? Share workout tips.  Real Estate Agent? Share posts highlighting the people and events in your neighborhood.  Restaurant? Show how you make signature drinks or menu items.

6) Connect with Customers and Prospects with an email newsletter

So maybe *technically* this isn’t social media, but it is relatively simple and cheap for most businesses to create a newsletter.  Constant Contact and MailChimp offer services for under $25 a month and are easy to use. An email newsletter can keep your customers and prospects up to speed on news, deals and promotions.  Email remains  the preferred communication method of most people (1:10 preference over social media) to stay up to date.

7) Join  an online community

There are online communities for almost everything these days.  Seek out a discussion forum or community that is specific to your business and participate! You can connect with customers (or potential customers) and really learn about them.  What are they interested in?  What do they talk about? What do they want and need in products?  Participating and listening to communinities that are comprised of your business target can improve your product but also lead to sales as you build relationships.

8) Monitor and Respond to your Reviews

There are many business review sites – from product reviews on amazon to restaurant and store reviews on yelp to complaints on The Ripoff Report.  Whatever your business line, chances are there are review sites that are relevant.  Even Facebook has included reviews on fan pages.  Google has reviews in their listings. Look for and respond to reviews (both good and bad).  Saying thanks to a good review can build an evangelist and encourage word-of-mouth.  Responding to a negative review can help clarify the situation.  Showing that you care about negative reviews and plan to take action shows your side of the situation to the hundreds of people who view the review.

9) Get Found on Search Engines with a Blog

Another great reason to start a blog is to get traffic from search engines.  Because blogs are content rich (you typically create content for them on a regular basis) search engines give traffic to sites with blogs. In almost anything that you search for you’ll find a number of blogs show up in search results.  If people find you business through search a blog can increase the probability that you will show up in results.  This leads to traffic and (hopefully) sales.

10) Generate Awareness with a Video

Videos can be great ways to connect with your audience.  A picture is worth a thousand words and a video is worth a million!  Video is a great way to share information – whether it is a video showing how you make a dish, customers talking about their satisfaction or a video demo of your product – videos are powerful tools. Create a video for your business to make a deeper connection with your audience.  Whatever your business there are many different creative ways to use and share videos. This list isn’t exhaustive – it is simply a handful of the tactics and tools that are included in the Social Media Action Pack.

How are you using social media for your small business?

8 Tips for Setting up Social Media Profiles to Build Your Personal Brand

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think KeyWords for Search - The point of social sites is to connect with people – in order to connect they have to be able to find you.  Recruiters search LinkedIn for keywords.  People search keywords in twitter profiles to find similar people to connect with.  Companies search the web for suppliers and business partners.  When setting up your profile on social sites, think about some of the keywords that someone looking for you may search for and be sure to include them in your profile. 2) Pick a Consistent UserName - Try to use the same user name across all sites – I use kristaneher or bootcampdigital across all sites on the web.  This will help people find you across multiple websites. 3) Set up a Personal URL – Most social sites like Facebook, LInkedin and Flickr allow you to set up your own URL.  For example on Facebook I am at www.facebook.com/kristaneher and on LinkedIn I’m www.linkedin.com/in/kristaneher.  Setting up these URLs helps build your brand positioning and also makes it easy to link to these sites. 4) Use a Picture that Looks Like You - Many connections that start online eventually lead to a face to face meeting.  Build a consistent image for yourself by using a photo that looks like you.  This will help you establish yourself as a brand and people will recognize you when they see you in person.  Also, if you have a common name people may not be sure that they are really connecting with you – your photo will help them identify that you are the correct person. 5) Complete all of the Fields – Complete as many fields as possibly when you set up your profile on a social site.  This will help you with search, but also provides a full picture of you.  If a business contact or recruiter searches for you online it is likely that your LinkedIn and Facebook accounts will show up on the first page.  Complete the profile information to make a strong first impression. 6) Manage Privacy Settings - Be sure to manage your privacy settings.  Facebook often shows up on first page search results for most people.  Make sure that your Facebook page is protected if the content might not be appropriate for all audiences. 7) Assume Everything is Public - Manage privacy settings as best as possible but remember that there is the potential for information you share to become public.  Be sure that you are comfortable with the information you share on social sites and make sure that it isn’t inappropriate for multiple audiences. 8) Reserve Your UserName Everywhere - If a site starts to gain traction be sure to reserve your username on it.  This will help you with #2 – using a consistent username.  In the profile mention that you aren’t active (if it isn’t a site that you are using) and provide alternate ways for people to get in touch with you. As you can see in the image below, social media profiles are very predominant in search results, so be sure that your social media profiles are a strong reflection of you – employers, business partners, friends and even random stalkers may be looking for you online.  Be sure that your profiles are appropriate for all audiences.

Does anyone else have tips?

Ad Club Career Day – Building Your Personal Brand and Reputation Online

I had the privilege of presenting at the AdClub career day last week.  There were about 70 job hunters in attendance – mostly new grads. I shared the presentation below on how to build your brand and reputation online.  One of the main discussion areas was around Facebook – how do you manage Facebook when you leave college and enter the job-seeking world? According to a Global Microsoft Survey: 70% of recruiters have rejected a candidate based on their online reputation? Yet less than half consider their reputation when posting content online. Only 15% of consumers thought that their online reputation impacted their job search. Clearly, your online reputation is more important than you think. The analogy I used is that Facebook is like your living room… if your boss is coming over you would probably clean up a bit.  You wouldn’t borrow another house, or totally change everything, but you would definitely clean up, and maybe even put a few things out of site.  That is how you should treat Facebook and your job search – clean up a little! We were fortunate enough to have some recruiters in the room who told students that they will do a facebook search, and it does factor in to their hiring decision.  While they won’t specifically friend request or try to work around privacy settings, the information that you make publicly accessible on Facebook does factor into the decision. What are your thoughts? You can see the full presentation below.

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