While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter. In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter.
One of the things that I like the most about pubcon is the diversity of panelists. In our conversations about twitter, some of the panelists like Dan Zarella focus on the science of what works – how to drive retweets. Other panelists like Warren Whitlock focus on the brand building side – how to be nice and behave socially on twitter.
There is definitely a time and place for both strategies, depending on your marketing objectives and strategies.
I’ll be speaking again at PubCon south in Dallas, which promises to be another great conference.
PubCon Las Vegas Presentation – Online Brand Management Issues
I had the pleasure of attending PubCon Las Vegas a few weeks ago. Pubcon is a conference put on by webmasterworld covering internet marketing, affiliate marketing, search engine optimization, search engine marketing, social media, and pretty much anything to do with building a business online.
My presentation was on Online Brand Management. I focused on why online brand management is important and how to respond to negativity in the social space (since this is an area that I usually get the most questions about).
See the presentation below. Please share any thoughts/ideas or comments that you have – I’d love to hear them!