Boot Camp Digital CEO, Krista Neher, presented on a panel at Search Engine Strategies Toronto on a panel called “Social Media, Do Big Companies Get It?”.
You can view the social media presentation and notes on her blog.
In this interview Byron Gordon of SEO-PR interviews Krista Neher about some of the challenges that companies face when engaging in social media.
At bootcampdigital we work with large companies like Procter & Gamble as well as small businesses and start-ups. Large companies face a number of unique challenges due to their organizational structure and risk factors.
Adage reported that Facebook has now openly told businesses: You’ll have to pay to reach your fans. Organic reach will continue to decline. This is based on sales documents that Facebook shared with partners, and is a shift from previous claims from Facebook that declines in brand organic reach were not related to sponsoring posts. […]