Cincinnati Social Media Seminar – Social Media Planning for 2012

December 12, 2011 By Leave a Comment

We are so excited to invite business professionals to our final Social Media Lunch Session this year on December 16th, 2011!  This time we’ll be talking about the most popular social media trends heading into 2012.

  • Have you set new goals for your social media strategy in 2012?
  • Are there any new tools on the market that you need to consider?
  • What are the most important stats and updates in social media that you should be aware of before the new year comes?

This session will cover:

This social media training will cover the biggest and most important changes and shifts from 2011 as well as trends to look for in 2012.

  • The key trends to be aware of as you plan for 2012
  • Key tools that can help your social media in 2012
  • How to set goals and objectives for your social media plan
  • Trends to watch in 2012
  • How to build a social media plan
  • BONUS: As an extra bonus you will receive a planning template for your 2012 social media plan

This session will cover EVERYTHING YOU NEED to get started planning for 2012 and the BIG TRENDS TO WATCH AND PLAN FOR.

Details about this Social Media Lunch Session:

  • Topic: Social Media Planning for 2012  ***REGISTER NOW!
  • Date: December 16, 2011
  • Time: 11:30 am – 1:00 pm
  • Investment: $27 ***Lunch is included!
  • Special Offer: Buy 4 Lunches Get 1 FREE
  • Location: Boot Camp Digital,  1600 Main Street, M1, Cincinnati OH, 45202

Social media is constantly changing and brining new tools and online marketing solutions to businesses.  As a result businesses that are looking to grow, not only need to keep up with new changes, but also have to stay ahead of the curve on social media.  The goal of this Social Media Lunch Session is to provide business owners, marketing professionals, ad agencies and other business managers with the latest updates in this quickly changing environment.

Lunch Value:

  • Educational presentation
  • Case studies/Examples
  • Q&A
  • FEE lunch
  • Networking opportunities with other business professionals interested in Social Media

“Social Media continues to evolve and what used to work just a year ago might have a very small effect today.  Each new tool, new service or new concept in social media opens up new opportunities for marketing your business. During this social media training program we will explore the most important social media trends in 2012 and what they mean for your company.  We’ll also provide you with a template for your social media marketing plan!” says Krista Neher, Boot Camp Digital CEO.

 HURRY UP!  Register NOW!

Filed Under: Press Release, Social Media Training Tagged With: , , ,

Cincinnati Social Media Seminar – How to be More Efficient with Social Media

August 29, 2011 By Leave a Comment

We are very excited again to invite business professionals to our EXTREMELY popular Social Media Lunch Session on September 7th!  This time we’ll be talking about “Effectively Managing your Social Media Efficiency Tools, Tips and Tricks”. We’ll show you HOW to maximize your return on investment as well as HOW to plan your day for the best results in social media marketing.

Many businesses are already active on social media sites, but they struggle to manage multiple social media accounts. It can also be a huge time waste if you lose focus and don’t have a plan. This social media marketing training program will cover tools, tactics and tricks that will save businesses time and money and keep them focused in the right direction.

Details about this Social Media Lunch Session:

  • Topic:Effectively Managing your Social Media Efficiency Tools, Tips and Tricks  ***REGISTER NOW!
  • Date: September 7, 2011
  • Time: 11:30 am – 1:00 pm
  • Investment: $27 ***Lunch is included!
  • Special Offer: Buy 4 Lunches Get 1 FREE
  • Location: Boot Camp Digital,  1600 Main Street, M1, Cincinnati OH, 45202

Not only will this lunch session give you insight on how to effectively manage social media efficiency tools, it also serves as a networking event for professionals interested in social media marketing.  The session will include a free lunch with an educational presentation, interesting case studies and Q&A opportunities.

“Spending time constantly updating different Social Media Tools benefits your company and builds its active presence online. However, it can quickly become very tricky and you can waste a lot of time if you don’t know the tools out there to help you. I hear a lot of complaints from social media managers who say they are excited to get involved in social media and then they get lost in the many options that exist and end up wasting their time. This is why it’s very important to know the right tools for managing social media that will help you stay effective and efficient on social media,” says Krista Neher, CEO of Boot Camp Digital.

Please register in advance, as previous social media seminars have sold out.

Filed Under: Press Release, Uncategorized Tagged With: , ,

Cincinnati Social Media Lunch – Social Media and SEO – August 18

August 8, 2011 By Leave a Comment

A NEW Social Media Lunch Session is coming up!  We are extremely happy to invite business professionals to our VERY popular monthly lunch session on August 18, 2011.

During this session we’ll cover the integration of Social Media Marketing and Search Engine Optimization (SEO) giving you a detailed explanation on how to grow your business though integrating these two fast growing Internet strategies.

Many businesses approach SEO and Social Media Marketing with a piece-by-piece strategy and miss the bigger picture of integration.  In reality, SEO and Social Media combined together can help companies build their presence online and achieve greater exposure for their brand.  In this Social Media Session you’ll gain a clear understanding of how Social Media Marketing and Search Engine Optimization complement each other and in turn help you create a comprehensive Internet marketing plan for your business.

Details about this Social Media Lunch Session:

  • Topic: Integrating Social Media Marketing and SEO  ***REGISTER NOW!
  • Date: August 18, 2011
  • Time: 11:30 am – 1:00 pm
  • Investment: $27 ***Lunch is included!
  • Special Offer: Buy 4 Lunches Get 1 FREE
  • Location: Boot Camp Digital,  1600 Main Street, M1, Cincinnati OH, 45202

Getting to the top of Google Search Results (which is known as search engine optimization) is one of the most important marketing tools for any business. There are 1,000,000,000 searches on Google every day, and if businesses are not on the front page of search results they are missing out on huge potential opportunities. Social Media can be one of the best drivers of search engine results, and this session will focus on how to help your website get to the top of search engines.

“Social Media is not only a terrific way to connect with your customers, it also gives businesses great opportunities to improve their online visibility and brand awareness,” says Krista Neher, Boot Camp Digital CEO, “Combined with search engine optimization businesses can start to drive sales by bring qualified and motivated traffic to their websites.

The session will include a free lunch with an educational presentation, interesting case studies and an opportunity to network with other professionals interested in social media marketing.

Please register in advance, as our last social media seminar SOLD OUT!

 

 

Filed Under: industry news, Press Release, Social Media Strategy, Social Media Training, Uncategorized Tagged With: , , , , , ,

Social Media Marketing Training: How to Get the Most Out of It?

July 25, 2011 By Leave a Comment

Companies are starting to understand that in order to stay competitive online they need to have more than just a website.  So, how does one build a successful social media strategy that gets real results?   Also, how do you keep your employees up to date and knowledgeable enough about social media to ensure that they represent your company properly?

Investing money into social media marketing training for your company is like investing money into your college degree.  You want to look around, think about it from different perspectives, ask for recommendations and of course, understand the cost and value that you are getting from it.  Once you have found the right place to get educated it’s time to think about how to make this training successful for your company and effective for your business overall.

Here are 5 tips for getting the best results out of your social media marketing training.

1. Determine your current knowledge

Are your employees familiar with social media?  Do they feel comfortable using Twitter and Facebook?

Spend some time talking to your team and understanding their level of knowledge regarding social media.  This can be achieved by a natural conversation during one of your company meetings or by asking your employees to participate in a survey about social media.

2. Know your goals

What are you trying to gain from this training?  Answers like “we want to learn more about social media” are not enough.  Give consideration to the money you will be investing in the training and in social media and be specific regarding your goals.  Does it sound like a real business goal?  If not, try to define it better.

The key to success in this situation (like in many other business situations) is to have a crystal clear understanding of your goals and objectives.

3. Find out who needs to be trained

Who in your company is the most Internet savvy and communicative?  Who can explain your company’s products and services the best?

It’s very possible that many of your departments need to be involved into social media marketing training.  Think about creating a diverse cross functional social media team including IT, marketing, customer service, sales and executives of your company.

4. Implement new ideas gained from training

We have all been there…sitting in a corporate training session thinking “that makes sense, this sounds like a good idea, why didn’t I think of that?”  And then inevitably, we leave the training, go back to our busy schedules and forget all of the wonderful things we learned until we sign up for a similar training a year down the road.

When you select your training session, commit yourself to implementing ideas learned in the training right away.  Make it clear to your trainer that you want actionable ideas and solutions that you can implement immediately.

Even if you implement only 2 things out 10, that’s huge!  Social media has a way of growing on you once you get started.  Be sure to get the seeds of implementation planted soon while the ideas are fresh.  You will be surprised how they start to grow.

5. Consider multiple training sessions

At the core of social media are evolution and fresh ideas.  One training session is not enough to keep your company educated and up to date on the latest regarding social media.  As you begin to implement your social media strategy, it’s important to have follow-up training where you can ask additional questions and discuss what is working for your business as well as what is not.

New devices come on the scene, new apps are created and new tools appear that can help your social media strategy flourish on a regular basis.  Follow on training is a great way to allow experts in the field of social media to do the dirty work of staying on top of the changes for you.

Whether you are heavy into social media marketing now or just beginning, there are training sessions with experts that can help you grow your business; the key is to make sure that you put yourself in a training situation that ensures you will get the most out of it for your business.

Mariya Newman

Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!

 

Filed Under: social media marketing, Social Media Strategy, Social Media Training, Uncategorized Tagged With: , , ,

Announcing 2 Day Boot Camp: Social Media Marketing and Internet Marketing Training!

June 16, 2011 By Leave a Comment

Back by popular demand, Boot Camp Digital is happy to announce Social Media Marketing and Internet Marketing 2 day training class!  Our goal is to provide attendees of this course with a full understanding of the social media landscape and how to effectively leverage key aspects of internet marketing.

“In this day and age it’s absolutely crucial to integrate social media tools into your marketing strategy. The key to success is not only to understand the principles of social media but have an action plan so that you can start growing your business immediately.” says Krista Neher, Boot Camp Digital CEO.

During this extremely popular 2-day training class business professionals learn exactly how to use internet marketing and social media to grow their business.  The course is designed for both the new to social media as well as the avid user.  Social media is growing very fast and is not going away.  With over 700 million users on Facebook and more people checking Facebook each day than listening to the radio or reading a newspaper, you can’t afford to ignore social media any longer.

The fundamental reality in today’s business environment is if you want to stay competitive online your company needs more than just a website.

The course includes Social Media 101, Internet Marketing 101 and Social Media Marketing Training.  2-Day Boot Camp is designed to ensure that the training has a lasting sustainable impact on its clients.  In addition to the training, each participant receives a Social Media Workbook and Action Plan that is designed to enable easy implementation of the tools in everyday business.  Participants also receive a copy of Krista Neher’s bestselling book Social Media Field Guide, free lunch both days of training and the opportunity to network with other business professionals attending the course.

“Krista really knows her stuff re: social media. She has high energy and can bring tremendous knowledge and skill to your social media strategy and implementation. If your company is thinking of improving its social media presence or developing a strategy, I recommend you give Krista and her company a call.” said past participant Jo McDermott, Principal at Catalyst for Change Consulting.

The 2 Day Boot Camp is our most popular social media marketing training.  Past classes have sold our prior to the training, so it is important to register in advance.  Learn how to approach internet marketing and social media strategically and get real results!  Register today and save $40!

Filed Under: industry news, Internet Marketing Strategy, Press Release, social media marketing, Social Media Strategy, Social Media Tools, Social Media Training, Speaking & Presentations, Uncategorized Tagged With: , , , , , , , , , ,

Announcing Social Media Lunch Sessions!

May 13, 2011 By 2 Comments

As the rainy spring ushers in new flowers, Boot Camp Digital is rolling our its new products.  We are very happy to announce the latest edition to our new spring lineup, Social Media Lunch Sessions!

Each month we’ll be hosting a one and a half hour lunch session that will cover different topics and trends in Social Media Marketing.  We want you to stay on top of all the changes in the social media field, have your questions answered and be very successful in implementing your social media marketing strategy.  The goal of Boot Camp Digital’s Social Media Lunch Sessions is to provide business owners, marketing professionals, ad agencies and other business managers with a full understanding of the social media landscape and with the latest updates in this quickly changing environment.

The lunch format will include a free lunch, educational presentation, interesting case studies and a great opportunity to network with other professionals interested in social media marketing.  The first Social Media Lunch Session is scheduled on June 2, 2011 with the subject –  10 Social Media Tools You Need To Know About. We’ll go through the most important social media platforms, see what potential they have and find out how can you start using these tools to build your business. We are so excited and can’t wait to see you at our premier lunch session on June 2nd!  Please register here.

Upcoming lunch sessions

  • June 2, 2011 – 10 Social Media Tools You Need To Know About – We’ll cover new and emerging social media tools and opportunities for your business.  Think of this as the gold-mine of lesser known sites, resources and tools that can bring you to the next level.
  • July 21, 2011 – Social Media Policy – Almost any company with over 5 employees needs a social media policy and training system.  Like it or not, your employees are on Facebook, Twitter and the web, and they need to be educated on social media policies and procedures to keep your organization out of trouble.  Learn best practices and what to include in a comprehensive policy.
  • August 18, 2011 – Integrating Social And Digital Marketing – Many businesses approach digital with a piece by piece strategy and miss the bigger picture of integration.  This session will cover other aspects of internet marketing and how to incorporate them into your plan.
  • September 7, 2011 – Community Management Priority Settings – During this lunch session we’ll cover the role/responsibilities and strategies for community managers (or social media managers).  Identifying and connecting with influencers and how to respond to comments online are just a few of the tough issues we’ll consider.
  • October 20, 2011 – What’s New In Measurement? – Measuring social media continues to be a hot topic that can be difficult to fully address.  We’ll cover new tools and approaches to measuring social media to keep you up to date on the latest.
  • November 17, 2011 – Selling Social Media – Sure, you are already convinced that social matters. This session will cover how to sell social media internally and externally – to your boss, your clients, your business partners or your neighbors.  Learn all the reasons why social media is bigger than ever and how to convince others.
  • December 15, 2011 – Social Media Planning For 2012 – Social media is always changing, and during this lunch session we’ll cover the biggest and most important changes and shifts from 2011 as well as trends to look for in 2012. This will keep you ahead of the curve on Social Media.

 

Details and a special discounted offer for the Social Media Lunch Sessions can be found at http://bootcampdigital.com/training/social-media-lunch-sessions/


 

 

Filed Under: Press Release, Social Media Training Tagged With: , , , , , , ,

Get Certified at Cincinnati State’s Institute for Social Media!

March 28, 2011 By Leave a Comment

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media’s upcoming session.

The certification program is a 3 day intensive social media course that covers the social media plan building, execution and advanced social media topics.

Through the program students create an actual social media plan that they are ready to execute.  The program includes in-class instruction, real-world application, creation of social media assets, building a social media plan and testing.

social mediaThe next program is scheduled for April 13, 20, and 27. Our previous sessions have been sell outs, so please register soon if you are planning on attending.

Course participants include:

  • Social media marketers and practitioners
  • Seasoned marketing professionals
  • Advertising agencies
  • Marketing consultants
  • Marketing agencies
  • Marketing managers
  • PR practitioners and managers

Why should you get certified?

Social media is transforming your business, your customers, your colleagues, your partners and your competitors in revolutionary ways.

  • Dell Computers sold $6.5 million through Twitter alone.
  • Facebook now has more than 500 million users; if it were a country, it would be the third largest country in the world—bigger than the U.S., Canada, and Mexico combined.
  • More people check Facebook every day than listen to the radio or read a newspaper.
  • Social media is the #1 activity on the Internet.

Now you know how important it is to establish a social media presence. But how can you navigate through the clutter and get people to notice you, your business, or your brand? That’s where we come in.

Don’t delay – get your social media marketing certificate and show the world that you know your stuff!

Click here to register or drop me a line if you have any questions.

Filed Under: Internet Marketing Strategy, social media marketing, Social Media Strategy, Social Media Training, Social Networks, Speaking & Presentations, Uncategorized Tagged With: , , , , , ,

Register Now (before it sells out) for Social Media Certification from the Institute for Social Media at Cincinnati State

January 7, 2011 By Leave a Comment

Back in November I posted about a new program that I launched with Cincinnati State – A social media certification program from the Institute for Social Media at Cincinnati State.  (Check out the website for all of the details)

The certification program is a 3 day intensive social media course that covers the social media plan building, execution and advanced social media topics.

Through the program students create an actual social media plan that they are ready to execute.  The program includes in-class instruction, real-world application, creation of social media assets, building a social media plan and testing.

We did the first session of the program in December and it was a big hit.  The first class was a sell-out (YAY!!!) and the feedback from the participants was amazing!

“Krista Neher’s disciplined yet entertaining social media boot camp training literally ‘engaged’ me to construct a 40+ page marketing launch plan. I will be able to take action immediately through both established and my newly-created social media real estate. I highly recommend Cincinnati State’s Institute for Social Media to recharge any seasoned marketing professional’s engines or set the course for any business looking to socialize their message.”

Patrice Watson, Chief Strategist/CEO, Raise Your Share

The next program is scheduled for Feb 9, 16 and 23, and we are expecting this to sell out as well, so please register soon if you are planning on attending.

Course participants include:

  • Social media marketers and practitioners
  • Seasoned marketing professionals
  • Advertising agencies
  • Marketing consultants
  • Marketing agencies
  • Marketing managers
  • PR practitioners and managers

Don’t delay – get your social media marketing certificate and show the world that you know your stuff!

Click here to register or drop me a line if you have any questions.

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Big Announcement: Social Media Instructor Krista Neher to Author Text Book on Social Media Marketing

September 14, 2010 By 2 Comments

That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.

This is a really exciting project for me to work on and I was honored to be asked to participate.  I will be co-authoring the book with 3 other individuals who have expertise in social media, text book writing and business.

I’ve been working in the social media marketing space for many years now, and as the industry evolves I am excited to see colleges and universities adding social media courses to their curriculum.  I have been brought in to speak at colleges about social media since their students are increasingly being asked to “do social media marketing” upon graduation.  A text book on social media marketing will help provide the framework for more educational institutions to add social media to their curriculum.

Developing Standards in Our Industry

I am also excited about this project because I think that this is what the social media community needs.  I know that organizations like The Social Media club are working on social media education.  Raising the level of knowledge of social media marketing and sharing best practices and case studies can only help our industry.  I am also working on some other partnerships with educational institutes that will help with this mission.

The text book process is extremely rigorous and includes many different levels of review by multiple professors (if you are a college professor and would like to be a reviewer please let me know).  The book will be published by South Western Publishing and will probably take at least a year to hit the shelves – so be patient!

Got Ideas? Companies for Case Studies? Let me know!

So, if you have any ideas for the book, case studies, approaches, etc. please let me know.  The more great ideas that we can include in this book the better.

- Krista

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