Building a Successful Blog

No Sessions are Currently Scheduled.  Please Contact Us if you are interested in this course.

At the end of this course you’ll know everything you need to launch and manage a successful blog. This isn’t a theoretical course or a high-level overview; this is an action oriented course where you will actually learn everything you need to build a successful blog.

Already have a blog but not getting the results? Want to start a blog for your organization? Has your boss asked you to set up a blog?  This course is for you.  We’ll save you time and money by sharing our experiences and best practices with you.

You’ll learn about blogging, technical and platform considerations, develop clear objectives for your blog, learn how to use wordpress to maximize your blog, learn how to write for blogs and strategies to promote your content and build an audience.

The course trainer, Krista Neher has a track record of successfully growing businesses using blogs.  Krista is an active blogger at The Marketess and also blogs for the American Marketing Association, The Ad Club, Ad:tech and Ad:rants.  She is an international speaker on social media and she speaks at and blogs for industry leading conferences around the world, where she connects with and learns from the brightest minds in the industry.  Krista is a recognized expert in the field; as CEO of BootCampDigital she helps clients grow their business using social media every day.

Early Bird Discount (Save 15%) Ends July 6!!!!

Added Bonus

In addition to the course content you’ll receive:

• Blogging Guidebook
• Blogging Workbook
• List of local Bloggers to connect with
• List of local organizations to continue learning
• Resources to continue your learning

Who Should Attend?

• Businesses wanted to launch a blog
• Businesses with existing blogs that aren’t getting results
• Individuals looking to build their reputation online
• Marketing professionals interested in blogging
• Marketers
• PR professionals
• Small business owners
• CEOs
• CMOs
• General Managers
• Writers
• Digital Enthusiasts

Course Outline

Introduction and Objectives

• Introduction to blogging
• A look at successful blogs
• Blogging objectives and results

Hosting and Design

• Where should you host your blog
• What type of blog design
• What content does your blog design need to support

Build It

• How to build and design your blog
• Make the most of your blog with Plugins
• SEO optimization

Using Wordpress

• Posting, photos and videos with wordpress
• How too use wordpress features
• Navigating wordpress functionality

Writing for Blogs

• Why blog writing is different
• How to write effective blog content
• Headlines that travel

Marketing your Blog

• How to build an audience for your blog
• Using syndication tools to build readership
• Participating in blogging communities

Course Information:

Where: 3500 Madison Rd Cincinnati, OH

When: July 20, 2009

Time: 8:00am – noon

Cost: $399

“The Economy Sucks” Scholarships

We’re giving away scholarships specifically for those who are out of work and looking to start a blog. To apply for a scholarship click here.