Pharma and HealthCare Training

Social Media Training for HealthCare and Pharma

HealthCare and Pharma companies are among the last to adopt social media – and for good reasons – the legal regulations, privacy concerns and risks make social media more difficult for many health care organizations to manage.  That being said, consumers, patients and doctors are all adopting social media quickly, and they expect YOU to be there.

Many surveys show that empowered patients look online for information.

Doctors look to internet resources for information and are influenced by web resources on the medications they prescribe.

Health care has huge opportunities in digital and social media because health care is an involved process.

We’ve worked with a variety of well known hospital groups, pharmaceutical companies, medical device manufacturers and health care advertising agencies on their social media strategies.  We can provide your organization with the training and motivation required to truly be successful in digital and social media marketing.

“Krista is passionate about the subject and has tremendous knowledge and skill in all aspects of social media strategy and implementation. She is energetic and entertaining, and is interactive with her students. I would highly recommend Krista’s training courses to anyone or any business that is looking to expand their social media knowledge.” – Amanda Lienemann; program participant

We Are Experienced In HealthCare and Pharma Digital Training

Boot Camp Digital specializes in working with HealthCare and Pharma organizations to increase organizational knowledge and keep your organization at the cutting edge.

While there are a variety of legal and regulatory challenges, healthcare and pharma are both beginning to take steps into social media and digital marketing – you can’t afford to ignore it any longer.

Our highly rated training programs will help increase the Digital IQ of your agency. We’ve worked with a variety of clients in the healthcare industry including:

  • Hospitals and healthcare providers
  • Pharma advertising agencies
  • Pharma companies
  • Medical device manufacturers

Train Your Organization with
Boot Camp Digital

CheckmarkOur digital IQ gauges the current knowledge level of your organization

CheckmarkWe can create a customized program or build from an existing curriculum

CheckmarkWe have different formats to meet your needs

 

 

 

 

 

 

 

 

 The future of healthcare is in digital, and it is absolutely vital that your entire organization understands how digital, social media and technology will ultimately play a large role in healthcare.

Customized Programs for Pharma and Healthcare

We don’t give you out-of-the-box social media training with unfocused programs targeting CPG and retail organizations.  We create a customized training program based on your specific learning objectives, industry and the digital fluency level of your organization.

We can create a customized training program to match your budget and bring your organization up to speed on digital marketing.  Some of our training solutions include:

  • Our signature 2-Day Boot Camp
  • A shorter 1-Day Boot Camp
  • Continuous webinars to stay at the cutting edge
  • Short 1 – 2 hour workshops on specific topics
  • Online learning programs for anytime, anywhere access
  • Comprehensive learning programs
Whether you are looking for one-time training or to build a learning program for your organization, we’ll work with you to understand your learning objectives and current knowledge level.  From there, we’ll create curriculum to excite, educate and engage your organization.
 
Our programs are highly interactive and will include relevant materials to maximize the continued success of participants:
  • Exercises and examples to reinforce key points
  • Case studies from your industry to make it relevant
  • Handouts and summaries
  • Templates and tools
  • Copies of learning materials

 

Contact us NOW to let us help you get started!

contact us iconsonly

Or complete the form below to receive our brochure and a Boot Camp Digital
training specialist will contact you.

 
 
 
We respect your privacy.
*Required
Org Training Remotely interested

Our Results Speak for Themselves

  • Our year-long digital marketing training program with a global pharma agency was expanded to include 2 additional locations after initial success.
  • Our average score for a recent training program was 9.8/10
  • Clients of our advertising agency partners have requested our training program after hearing great things from their agency.
  • An advertising agency that we trained used our social marketing method and won their first social media contract (a 6 figure contract).
Boot Camp Digital is consistently top-rated by program attendees.  We get great feedback because we are:
  • Passionate and enthusiastic
  • Knowledgable experts on the topic
  • Dedicated to creating a productive learning environment
  • Engaging by integrating case studies and real world examples
  • Fun and approachable
  • Focused on education and providing you with the best possible experience
  • Our training programs are always customized for your audience and learning objectives

Who We’ve Worked With

Boot Camp Digital has created training programs for a wide variety of leading organizations in many different industries. Some of our clients include: GE, Macy’s, P&G, Remax, Euro RSCG, Capital One, Verizon, Georgia Pacific, The United States Senate, The Government of Arkansas, the Better Business Bureau, The Circuit, Ad: Tech, Catalogs.com, Covidien, Ohio Health, Catholic Health Partners, 53 Bank, Advertising Age, the Business Courier and many, many more. In addition to large organizations we also work with a variety of small and medium businesses and can create a customized program for you.

 

Company Banner

 

 

Training Topics

We can cover a wide range of topics in our training programs, and create a customized curriculum to meet your needs.  We’ll work with you to develop relevant learning objectives for your organization.

While we can create unique content specifically for your organization, some of our more popular topics include:

    • Social Media 101
    • Social Media
    • Social Networks (Facebook, Pinterest, LinkedIn, etc)
    • Blogging (Platforms, Technical Choices, Strategy, Execution, Writing, Marketing)
    • Microblogging (Twitter)
    • LinkedIn for Business Development
    • Community Building
    • Community Management
    • Search Engine Optimization
    • Display and Pay per Click Campaigns
    • Social Media Outreach
    • Mobile Marketing
    • Online PR
    • Content Marketing
    • Introduction to Social Networking
    • Social Media for PR, HR, Customer Service, Marketers, etc.
    • Integrating Digital into Traditional
    • Twitter for Marketing
    • Mobile Applications

    • Internet Marketing 101
    • Online Brand and Reputation Management
    • Corporate Websites (design for success, landing page optimization, usability, etc)
    • Measuring Return on Investment
    • Blogger and Influencer Outreach
    • Analytic Reporting
    • Word of Mouth Marketing
    • Content Development
    • Strategic Marketing
    • Viral Marketing
    • Multimedia Marketing (video, photos)
    • Digital Strategy
    • Social Media for Big Brands
    • Selling Social Media to Clients
    • Pinterest and how it Impacts Business
    • 10 Trends in Digital Marketing
    • Facebook for Marketing

Contact us NOW to let us help you get started!

contact us iconsonly

Or complete the form below to receive our brochure and a Boot Camp Digital
training specialist will contact you.

 
 
 
We respect your privacy.
*Required
Org Training Remotely interested

Qualifications

Krista Neher, lead trainer and CEO of Boot Camp Digital, has over 10 years of experience in marketing and training.  Krista spent 5+ years working at Procter & Gamble where she gained a deep understanding of marketing while creating and delivering company wide training programs.  An internationally recognized speaker on digital marketing, Krista has presented at industry leading conferences including: Search Engine Strategies, PubCon (Webmaster World), the American Marketing Association, The Ad Club, BlogHer, Blog Indiana and many others.

Boot Camp Digital has Been Featured on Top News Sites Including

We aren’t just great trainers, we are respected and recognized international experts on social media and internet marketing.  Boot Camp Digital has been featured on leading news sites including The New York Times, CNN, The Associated Press, NBC, CBS News, Fox News, Mashable, Shape Magazine, American Express Open Forum, Smart Business Magazine, the Enquirer and countless other national and international news outlets.

In addition, Boot Camp Digital has been invited to speak at a wide variety of leading industry events and conferences including the New York Times Small Business Summit, SXSW (South by Southwest), PubCon, Ferra Music Brasil, NXNE (North by Northeast Toronto), SES (London, Toronto, San Francisco, New York, Chicago), Pubcon (Las Vegas, Dallas, Austin), the Better Business Bureau event, the American Marketing Association, the American Advertising Federation, Blog Her,  PRSA (Public Relations Society of America) Multiple Chambers of Commerce and countless other public and private events.

Press play to hear how our social media courses will benefit your organization!

“Krista’s engaging personality, professional presentation skills, and top-tiered marketing and social media knowledge combine to create a fun, knowledge-based, energy-filled experience. I value the times that I have participated in one of her seminars and would recommend Krista with a virtual megaphone.”

Joanne Maly, Principal, Lincoln Maly Marketing

10 out of 10 - ”What I thought would be a refresher course for someone who has grown up using social media was so much more insightful.  I now have the knowledge to implement a campaign and measure it’s success more efficiently!”

Chelsey Bieser, Chief Executive Coordinator, Vling, LLC

10 out of 10 – “I am so impressed.  You have exceeded my expectations for the Boot Camp Digital Class.  It was two days of information that I am excited to implement.  Your materials, slides, examples and book gave me a clear guide to move forward and make a big impact in my business and future TEDxCincinnati Events.  Thank you – you’re amazing!”

Jami Edelheit, President, Evergreen Capital Investments, TEDxCincinnati Organizer

“The Social Media for Marketing class was phenomenal! Krista was able to provide step-by-step instruction in how to use social media — which tools to use to keep my website content current, how to start a Facebook fan page and how to create a blog.  If you are new to social media or if you’ve been using social media, you’ll learn how to take your social media skills to the next level.  I recommend the class to everyone, from small organizations to large; for businesses to non-profits. Everyone at any level will benefit. “

Amy FoleyExecutive Director , NAMI-Clermont County

 

“Krista’s presentation and materials are so helpful and comprehensive.  After attending I feel like I have what I need to be successful. She is the guru!”

Carrie Phillippi, Senior Counselor, Saybrook Marketing Communications

 

 

“I met with Krista when she first started this business and was impressed with her professionalism and knowledge of the industry. Since that time I have seen her publications and watched her grow the company and continue to see her at the forefront and leading edge in social media. I would recommend Krista to anyone who desires a greater understanding of social media and its usefulness in business.”

Don SchluntMembership Development, Cincinnati USA Regional Chamber

“Krista was wonderful at her Social Media Certification Program at Cincinnati State. She is passionate about the subject and has tremendous knowledge and skill in all aspects of social media strategy and implementation. She is energetic and entertaining, and is interactive with her students. I would highly recommend Krista’s training courses to anyone or any business that is looking to expand their social media knowledge.”

Amanda LienemannSocial Media Manager, Bonneville International

“Krista spent six hours with our senior executive staff at Catalogs.com, critiquing the current state of our social media and facilitating the development of a social media plan for 2011 – 2015. Krista’s input was exceptionally well-researched and insightful. Her book is right on target, and a good tool to keep social media efforts targeted and productive. I would highly recommend Krista.”

Leslie LinevskyCo-Founder, Catalogs.com

“Krista really knows her stuff re: social media. She has high energy and can bring tremendous knowledge and skill to your social media strategy and implementation. If your company is thinking of improving its social media presence or developing a strategy, I recommend you give Krista and her company a call.”

Jo McDermottPrincipal, Catalyst for Change Consulting

 

“There is none better – enough said”

Rick Friedman

 

 

“Krista made a presentation to the Cincinnati Area Women’s Council of REALTORS on the subject of Social Networking. She discussed how REALTORS can use the various social media to enhance business. She was personable, knowledgable, and accomodating to the needs of our group. We look forward to the new product from Boot Camp Digital being developed for REALTORS.”

Barbara Hooker, REALTOR, Huff Realty

“Krista is a great mentor on social media marketing! I attended her bootcamp course on building a successful blog. Not only did she do a great job presenting I walked away with a great guide book to reference those next steps to implement. Looking forward to future courses.”

Vicky Carlton

 


“Krista Neher is in a class on her own in the world of digital marketing and branding. Her innovative thinking and knowledge of current mediums coupled with her marketing background make her an indispensable resource for anyone looking to maintain relevance in today’s atmosphere. I have had the pleasure of attending many of her workshops and look forward to the next one!”

Ben Baker, VP Technology, American Marketing Association – Cincinnati

“I’ve really enjoyed getting to know Krista through Ad2 Cincinnati. She’s a wealth of knowledge, and she has taught me a lot about blogging and social media.”

Allison Tracy, Account Manager, WonderGroup

 


“Krista has the rare blend of talent, skills and dedication that you almost never meet in your career. After working with her, I believe she is capable of achieving any goal she sets her mind to. Her passion for marketing Photrade was one of the driving factors behind our phenomenal user growth over a very short time period. Not to mention, she was a team player all the way – staying late into the night to keep our programmers company when we were pushing for a release. Lastly, she was meticulous in creating impressive presentations and market research for us. I still show off one presentation she did almost two years ago!”

Andrew Paradise, CEO, PhoTrade.com

“Krista Neher is certainly a step ahead of the game.  She reigns in an ever changing social media landscape and presents depth and breadth of information that is intuitive and easy to grasp.  Very, very practical”.
Matthew Dooley, Business Planning Analyst, Midland

 

 

10 out of 10 – “Great content, awesome presenter’

Connie KreutzjanscKREU Consulting

 

 

 

10 out of 10 – “I came to the session thinking I probably already know the majority of what would be covered since I’m very active in social media.  I was wrong – Krista definitely gave me a whole new perspective of social media and everything tied to it.  She knows her stuff!

Crystal DeckerCommunity Relations Specialist, Talbert House

 

10 out of 10! – “Krista is very knowledgeable in social media and how she discusses it is very traceable.  She has experience and knows what she is talking about.  If I could give her an 11 I totally would!”

Marthe Church, Project Connect

 

10 out of 10! – “Krista, thank you for conducting a great Social Media Boot Camp. I learned so much and had fun too. Everyone may be using social media, but you gave us the tools to use it effectively and get actual results in a business setting. Thanks again.”

Susan Kaiser Marticello

 

 ”The best Presentation at #sesto. It was great!”

Jennifer SleggSEO/SEM expert

 

 

“Boot Camp Digital is an excellent way to not only learn about social media and internet marketing, but feel comfortable talking about it with anyone after.  Krista provides useful information in easy to understand presentations!”

Mike Brown, Account Executive, Saybrook Marketing Communications

 

“The discussion portions of the presentation were extremely beneficial.  It is nice to apply the concepts to clients as you learn about them, rather than try to recall them later.

Michael BrutonAccount Associate, Saybrook Marketing Communications

 

10 out of 10! – “Very knowledgeable about social media.  I have seen a few different people talk about this subject and you have by far given me the best information on the topic.  Thank you.”

Hilary Yacobucci, Social Media Coordinator, Farmers Insuarance

 

“Fantastic workshop!  Krista is so knowledgeable and enthusiastic about practical and powerful aspects of social media.  I learned the difference between simply using the tools and leveraging them to meet my objectives.  I can’t wait to try what I learned.”

Tami Boehmer, Author, Blogger, Speaker 
 

 

 

10 out of 10! – “I found the socila media presentation today to be the most useful and relervant information on the subject I have ever attended.”

Darlyne Koretos, Executive Service Corps of Cincinnati

 

 

10 out of 10! – “It was awesome! So much content and value that I can implement immediately.

Andrea Heitker, Chief Survival Officer, MelanomaGirl

 

 

10 out of 10! – “Boot Camp Digital’s training allows us to stay current – even ahead of the game – when it comes to internet marketing and social media tools and strategies.  Excellent customized training that fit our needs”.

Annie McManis, Partner, Saybrook Marketing Communications

 

“As our industry has evolved we have tried to keep up while also considering our hight regulated environment.  I found it extremely helpful to step back and look at the big digital picture, rather than racing to adopt the individual tools and parts.  This full view helped me to think of more strategic digital integration opportunities.”Lauren Williams, Account Supervisor, Meta MAX

“Krista’s vast knowledge and well-paced presentation make for an excellent learning environment! Whether you’re new to social media, or somewhat knowledgeable and needing brand/identity refinement, Krista will help get your on-line presence to that next level! I left her workshop with greater clarity on a number of topics, and ideas that are benefiting my career.”

Daniel Covey


“I had no idea about the value in social media marketing.  Krista opened my eyes to all the free tools available to help promote her agency.  As a non-profit organization, this is huge.  Thank you!’

Denise Bryers, Public Relations Specialist, Talbert House

“Krista Neher’s disciplined yet entertaining social media boot camp training literally ‘engaged’ me to construct a 40+ page marketing launch plan. I will be able to take action immediately through both established and my newly-created social media real estate. I highly recommend Cincinnati State’s Institute for Social Media to recharge any seasoned marketing professional’s engines or set the course for any business looking to socialize their message.”

Patrice WatsonChief Strategist/CEO, Raise Your Share

“I attended Krista’s 3 day course on Social Media and was blown away by the knowledge and expertise she offered. Would highly recommend her to anyone else looking to become fluent in Social Media!”

Stefan HuntereCommerce Director, DOWNLITE

10 out of 10 – “Very useful and contemporary material”

Susan VanderbiltSunspot Travel

10 out of 10 – “I found the social media presentation today to be the most useful and relevant information on the subject I have ever attended.”

Darlyne KoretsEducation Services Corps of Cincinnati

“You present valuable info – Many others claim to know all about Social Media but I’m most impressed with your info!”

Bruce Shearer, ShopToEarn

“Great job Krista. I’m glad I came to this session already. Very insightful.”

Nelson James, SEO and Internet Marketing Guru

 
 
 
 
 

Hear what our customers have to say!