Pharma and HealthCare Training

Social Media Training for HealthCare and Pharma

HealthCare and Pharma companies are among the last to adopt social media – and for good reasons – the legal regulations, privacy concerns and risks make social media more difficult for many health care organizations to manage.  That being said, consumers, patients and doctors are all adopting social media quickly, and they expect YOU to be there.

Many surveys show that empowered patients look online for information.

Doctors look to internet resources for information and are influenced by web resources on the medications they prescribe.

Health care has huge opportunities in digital and social media because health care is an involved process.

We’ve worked with a variety of well known hospital groups, pharmaceutical companies, medical device manufacturers and health care advertising agencies on their social media strategies.  We can provide your organization with the training and motivation required to truly be successful in digital and social media marketing.

“Krista is passionate about the subject and has tremendous knowledge and skill in all aspects of social media strategy and implementation. She is energetic and entertaining, and is interactive with her students. I would highly recommend Krista’s training courses to anyone or any business that is looking to expand their social media knowledge.” – Amanda Lienemann; program participant

We can Create a Custom Plan For You

Based on the learning needs of your organization we can provide a combination of strategic consulting and training to help take your organization to the next level.  Navigating social media and digital marketing is tricky, and we can help you make the best choices for your organization.

We’ll meet with you to understand your goals and objectives and build a complete training program for your organization.  We want to help you get the best result, so we will work collaboratively with you to help you achieve it.

The Boot Camp Digital Training Philosophy

Boot Camp Digital has provided training solutions to large Companies like Procter & Gamble as well as smaller organizations and individuals. Our training program produces results and consistently receives top reviews because we are committed to providing a training solution that reaches beyond the initial delivery.

In addition to the live training session we develop supplemental reference material to help continue learning. In addition, our interactive workshops include case studies, examples and workbooks to help cement learning concepts.

Our training courses are comprised of:

  • In-person training. Our live training is dynamic and includes relevant examples to bring concepts to life. In-person training may take a number of forms including live training, webinars (i.e. live web-based sessions) or pre-recorded training modules where participants can learn at their own pace.
  • Learning framework. Our training courses are designed to produce results and are intensive. We typically cover a lot of ground in a short time period in our Boot Camp style training courses. Our training model includes clear explanations, live demonstrations and examples to bring concepts to life.
  • Guidebook for future reference. Our guidebooks provide complete explanations of the materials so participants can reference all aspects of the training at any point in time, and use the books for points of reference in the future.
  • Workbooks. Our workbooks provide a framework for implementation of course material. They provide a complete framework and relevant templates to build and execute a strategic plan.

Contact us to learn more about how bootcampdigital can enhance the digital IQ of your organization.

Corporate training solutions can be created to cover a variety of areas including:

    • Social Media
    • Social Networks (Facebook, Myspace, LinkedIn, etc)
    • Blogging (Platforms, Technical Choices, Strategy, Execution, Writing, Marketing)
    • Microblogging (twitter)
    • Community Building
    • Community Management
    • Search Engine Optimization
    • Display and Pay per Click Campaigns
    • Social Media Outreach
    • Mobile Marketing

    • Online Brand and Reputation Management
    • Corporate Websites (design for success, landing page optimization, usability, etc)
    • Measuring Return on Investment
    • Blogger and Influencer Outreach
    • Analytic Reporting
    • Word of Mouth Marketing
    • Content Development
    • Strategic Marketing
    • Viral Marketing
    • Multimedia Marketing (video, photos)

Qualifications

Krista Neher is the lead trainer and CEO at Boot Camp Digital. She has over 10 years of experience in marketing and training, is a bestselling author and international speaker. Krista spent 5+ years working at Procter & Gamble where she gained a deep understanding of marketing and also created and delivered company wide training programs. Krista is an internationally recognized speaker on digital marketing and has presented at industry leading conferences including: Search Engine Strategies, PubCon (Webmaster World), the American Marketing Association, The Ad Club, BlogHer, Blog Indiana and many others.