Facebook Marketing 101

There are no sessions of this course scheduled.  Please contact us if you are interested in this course and we can add it to our programming.

Facebook is the quickest growing social network and has over 300 million registered users. Over 50% of Facebook users logon every day and the quickest growing demographic is those over 35 years of age.

• Facebook is huge – it has over 300 million registered users
• Facebook isn’t just for kids – the quickest growing segment is those over 35 years of age
• Facebook can build your business – there are success stories of facebook driving sales and building businesses

Due to the sheer size and popularity of the social network, Facebook presents a great opportunity for marketers. Many businesses fail to capitalize on this because they do not understand how to create a strong Facebook presence and what the best opportunities are for leveraging this network.

In this course participants will learn:

What We’ll Cover

This intensive 2-hour course will cover the basics of using Facebook for marketing, plus case-studies highlighting both good and bad use of Facebook as a marketing tool.

• Intro to Facebook – What is Facebook, how big is it, what is the opportunity? We’ll start by covering the basics of facebook.
• Opportunities for Marketers – Facebook has a number of different ways for marketers to engage with users. We’ll cover the different ways that businesses can connect with consumers on Facebook.
• Best Practices and Case Studies – We’ll discuss best practices for Facebook marketing to help you develop an effective plan. We’ll examine case studies of what does and doesn’t work in Facebook marketing and how to optimize your plan.
• Building a Plan – Participants will actually build a complete plan for Facebook. We’ll start by developing a clear strategy and work our way to effective execution, planning and optimizing.