First up was Jonathan Goodman, CEO of Halyard Consulting.
Here is an analysis of how EdgeRank is working in Facebook Today.
- 1 out of every 20 stories in the newsfeed is an add (and this is increasing)
- Before the edgerank althorithm had 3 main factors (affinity, weight and decay); now it has over 100,000 – it is based on MACHINE LEARNING and is (allegedly) always getting smarter
- Affinity still matters, but it is now broken down into categories and subcategories
- Generally, the more interactions, the more the post will be displayed in newsfeeds
- Post types matter based on the individual – if a person prefers photos, they are more likely to see photos, if they generally like links, they are more likely to see articles with links
- Interactions with ads can influence the newsfeed
- Device also matters – some content does better on desktop vs. mobile
- Story bumping means that posts may show up more often and decay is less relevant. Older unseen or uninteracted with posts may be shown again
- If you interact with things you will likely see them again
- Last Actor is the last 50 rolling interactions which assist sorting in the newsfeed
- Complaints – if people hide or report as spam your content will be less seen
- Relationships matter
- In notifications you can set which notifications you want to get from pages – you can encourage your fans to change their settings to get all of the notifications from your page
COMING SOON TO FACEBOOK EDGERANK
- Chronological ordering for certain types of posts, like live events or sports. Rather than showing these posts based on the traditional algorithm, Facebook will try to create a storyline for messages about events so that you see them in the order in which they are posted.
ACTION ITEMS FOR DOMINATING EDGERANK
- Diversify your post types
- Write posts that seek engagements
- Post when your audience is online