Social media has been consistently growing in importance since its inception, and 2013 has been the biggest year for social media yet. Social networks are reaching record-breaking numbers of users, over 88% of businesses are active on social media, and engaging with fans online is the new way to grow your business or brand. Check out these 5 crazy social media statistics, and make sure you are adapting your brand or business if you want to continue to grow!
Fact #1: Monthly active users on Facebook have passed 1.1 billion for the first time
Facebook has always been a giant in the realm of social networking, but this year it really turned the social media world upside down when it hit over 1.1 billion monthly active users. Now that 1.1 billion people are using Facebook every month, make sure you have an impressive page for your business or brand. Be sure to share a lot of cool content and listen to your fans.
Fact #2: The fastest growing age demographic on Twitter is 55 to 64 year olds
That is a 79% increase in active users of that age group. So if your target audience is people over the age of 50 and you don’t think you need to be on Twitter, think again! Start sharing the type of content that they want to see and read about, and you’ll start getting more attention than you know what to do with.
Fact #3: 6 billion hours of video are watched on YouTube every month
If you think television ads are the only video you need to be focused on, it’s time to reconsider. Uploading videos to YouTube is free and easy, and it’s easy to find followers if you upload great content. Your videos don’t even have to be promotional – just being present on this network will do wonders for your brand.
Fact #4: 64% of LinkedIn users are outside the United States
If you’re looking to go global or just want to branch out with your professional brand or your company’s, LinkedIn is the place to be. It’s a great way to meet professionals from all over the world, make connections, learn new things, and start getting noticed for the right reasons online.
Fact #5: Over 818.4 million people now access the internet via mobile phone
That’s a 60.3% increase in the last 2 years. Mobile is the way the world is going, so make sure your website is mobile-friendly and that you’re active on social networks so consumers can find you easily.
Social networking and social media marketing are only going to continue to increase in importance. If you want to be connecting with consumers, the fastest way to do it is online. The amount of action you have to take to get your business social media-ready may seem overwhelming, so let us do the work for you! Check out our 2-Day Boot Camp, a top-rated social media marketing course that will tell you everything you need to know about social media for business. We hope to see you there!