With the new year upon us, I’m standing at my desk (I have a standing workstation) and getting organized for next year. Each year social media marketing continues to grow and evolve, and we, as social media marketers must grow and evolve with it.
As I reflect on 2013 and consider social media trends for 2014, I wanted to take a moment and share some social media new years resolutions with you that are sure to get you better results.
1. Get Focused
Start your year right by getting focused on what really matters. What is getting you the best results and why? How can you best build your brand or business? What is currently getting you the best results? Stop with the shotgun approach to social media and become a sniper. Focus on a few specific goals and objectives to take your marketing to the next level.
2. Explore New Social Networks
The big social networks haven’t changed – Facebook, LinkedIn and Twitter – but it might be time to mix up your marketing. Many of these social networks have become cluttered, and it is harder and harder to stand out. Make your new years resolution to explore and experiment with some new social networks…. try Instagram, Pinterest or even SnapChat (although apparently your data may be stolen on SnapChat).
3. Be Consistent
Get more consistent and regular in your posting. We are all guilty of this (well, maybe except for those of you who are extremely disciplined). Start getting more consistent in your execution and be deliberate about what you post when.
4. Do Fewer Things Better
When it comes to social media, don’t try to do everything at once. You can often get better results by doing fewer things better. This may contradict the consistency message, but if you don’t have something good to say today, don’t post. Instead of writing 3 blog posts create one awesome infographic. Focus on creating great stuff instead of constantly spitting out garbage.
5. Invest in Yourself and Your Knowledge
This tip is a great reminder for all of us (even me!) as it is important to take time to invest in social media training and education. Many professionals are required to continue to educate themselves with CPE credits because they understand the importance of continuous learning, training and education. Investing in yourself means you’ll get better results down the road. Take time to read and explore, or join a formal social media training class. Either way, plan to spend time staying up to date and getting new ideas.