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About Us

Navigating the digital space can be difficult – especially for those who are not “technologists”.  Boot Camp Digital will help you get your digital marketing in shape with our unique…

 

Navigating the digital space can be difficult – especially for those who are not “technologists”.  Boot Camp Digital will help you get your digital marketing in shape with our unique training and strategic consulting solutions.  Boot Camp Digital has a strong track record of providing best in class training and creative consulting.  Our client record speaks for itself.  Boot Camp Digital has worked with the biggest brand marketer (Procter and Gamble), the world’s biggest advertising agency (Euro RSCG) and the biggest digital marketing conference (ad:tech).  In all of these cases initial contracts have been expanded based on strong results (see our results page for more information).

Boot Camp Digital specializes in creating training programs for small business owners, marketing departments, sales staff, advertising agencies and public relations departments.  We create custom corporate training programs to specifically meet the needs of our clients and help them get results.  Our training materials are also used by The Institute for Social Media at Cincinnati State (where Krista Neher is also the managing director and main trainer) and are being incorporated into the first text book on social media marketing.

Our intensive courses are designed to provide you with a strong understanding of the digital space as well as help you create an action plan to start using digital strategies to build your business. You will walk away with a solid action plan and the knowledge and tools to bring it to life.

We know that your time is valuable – we’ve worked hard to develop training programs that give you results. Get your digital marketing in shape today with BootCampDigital.

Our training courses and consulting practice cover all aspects of digital marketing including:

  • Social Media
  • Social Networks (i.e. Facebook, Myspace, LinkedIn)
  • Blogging (Platforms, Technical Choices, Strategy, Execution, Writing, Marketing)
  • Microblogging (twitter)
  • Community Building
  • Community Management
  • Search Engine Optimization
  • Display and Pay per Click Campaigns
  • Social Media Outreach
  • Online Brand and Reputation Management
  • Corporate Websites (i.e. design for success, landing page optimization, usability)
  • Measuring Return on Investment

Krista has deep roots in marketing having worked at Procter and Gamble (originally in Canada – EH?) for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches in product categories including customer sales teams, laundry detergents, coffee and Pur water. She also created and ran a variety of successful corporate training programs and was officially trained and certified as a P&G trainer. Krista had a strong track-record of performance and was consistently promoted and recognized for outstanding work.

 

 

About Boot Camp Digital: The Social Media Training Company

Krista Neher has over 10 years of marketing experience and is an educator, best-selling author of The Social Media Field Guide and Visual Social Media Marketing and international speaker on digital internet marketing and social media. Krista is currently the CEO of Boot Camp Digital – a training company that specializes in social media, digital and mobile marketing training, education and consulting. Boot Camp Digital has trained thousands of business professionals in how to get real results from their digital marketing. Krista was formerly the Managing Director of the Institute for Social Media at Cincinnati State where she created and ran the social media marketing certification program. Krista is also the co-author of a textbook on social media marketing and is a contributing faculty member to ClickZ Academy and Instant ETraining.
Krista has trained thousands on social media and internet marketing including creating customized training programs for the biggest and best companies. Krista has provided marketing solutions for Fortune 500 companies as well as start-ups and small businesses including P&G, GE, Google, Macy’s, Verizon, Capital One, The Better Business Burea and The United States Senate. With over 10 years of marketing experience, Krista brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.
Krista is a social media expert featured on leading news sites including The New York Times, Wired, CNN, NBS, CBS, Mashable, ClickZ and The Associated Press. She is also invited to speak internationally to organizations of all sizes about social media, digital marketing and mobile marketing.

The Principle – Krista Neher

If you are looking for Krista’s Bio – Click Here.

What we do

Live Certification Training

Four days of accelerated, quick-paced curriculum presented by a Digital Marketing Expert, covering beginner to advanced topics.

Monthly Webinar and Q&A

2 months access to our LiveCast webinar featuring the latest and greatest in digital marketing, plus a live Q&A session with Boot Camp Digital experts.

Exclusive Mastermind Group

Membership into our exclusive Digital Marketing Pros group where experts answer questions, share advice, & connect.

Best-Selling Books

Each attendee receives copies of The Social Media Field Guide and Visual Social Media Marketing; written by Boot Camp Digital CEO, Krista Neher.

Online Training

Continue your learning with 3 months of online training, including access to 5+ self-guided certification programs.

Binders, Action Planners, Templates and Implementation Guides

A full resource binder and extended learning tools to give you everything you need to successfully implement after the program.

The products we have

Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing

This bestselling book was written by Krista Neher in 2010 to help business professionals better comprehend and navigate the world of social media marketing. After training thousands of business professionals, Krista realized that there were many books covering specific aspects of social media marketing, but there were no books that included a comprehensive approach to the strategy of social media marketing.

This book is divided into 2 main sections. The first section covers building a strategic social media marketing plan. This section focuses on how to build a social media plan using a proven successful 8 step method. Many businesses don’t take the time to build a plan or have a strategy, and ultimately aren’t successful. This section helps you avoid this common mistake.

The second section covers the social media landscape. Many businesses think that social media is just about Facebook, LinkedIn or Twitter, but there are hundreds of social media tools that can drive real results for businesses. This section helps businesses understand the entire social media landscape so that they can choose the tools that are most appropriate for their business objectives.

Get it on Amazon here.

 

Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach is one of the first textbooks on social media marketing. Published by South-Western Publishing, this book provides the learning framework for college students to understand social media marketing as well as a practical approach to implementing it. Krista co-authored this book which was published in 2012.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

This book was based on the model that Krista developed in the Social Media Field Guide, and includes a strategic planning approach as well as a detailed review of social media marketing tools.

Get it on Amazon here.

 

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