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Author: Krista Neher

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Digital Transformation Training Program: Think Results, Not Skills

Krista Neher

Jun 06 2017

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while...
when to post on every social network

The Absolute Best Guide of When to Post on Every Social Network – GUARANTEED!

Krista Neher

May 29 2017

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to...

Top 5 Ways to Integrate Your Digital Marketing Channels

Krista Neher

May 22 2017

Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely...

Social Media Question: Is a Facebook Post Boost Worth It?

Krista Neher

May 18 2017

What is your advice or opinion on Facebook Post Boost suggested by Facebook after I posted an article on my FB Business Page?    The short answer is yes. The longer answer is "heck yeah". Boosted posts are: Cheap (cost...
digital transformation, digital transformation training, digital marketing training

5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE

Krista Neher

May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs....

Digital Marketing Foundations: What Every Business Professional MUST Know

Krista Neher

May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any...
social media updates, June 2017 social media updates

May 2017 Digital Media Updates

Krista Neher

May 08 2017

Facebook Top News - May 2017 Facebook F8 Recap- Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we...

Global Digital Marketing Training: 4 Things You Should Know about Global Digital Markets

Krista Neher

Apr 26 2017

The minute your digital marketing strategy steps outside of the U.S., you start relating to Dorothy and, "Toto, I've a feeling we're not in Kansas anymore." Global digital markets are quite different than those domestically. Global digital marketing training should...
content marketing, digital marketing, social media marketing, social media quality, social media strategy

Content Marketing for Evolved Marketers: Less is More

Krista Neher

Apr 19 2017

In the early days of social media and content marketing we used to talk A LOT about content calendars and frequency. This is still one of the most discussed topics in social media, and yes, there are some general best...
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