Author: Krista Neher

37 Digital Marketing Objectives to Use Right Now

Krista Neher

Jun 28 2022

Defining Digital Marketing Objectives Digital marketing objectives should be specific and have a number attached to them. For example, your objective could be generating 5% more leads. Maybe it's tied to increasing sales or reducing downtime. If you're struggling to...

Digital Marketing News May 2022

Krista Neher

May 05 2022

May was a slow month for social media and digital marketing updates.... BUT ... there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news...

10 Biggest Social Media Content Mistakes (and how to fix them)

Krista Neher

Feb 08 2022

I've been involved in social media marketing for 15+ years. While in a lot of ways social media hasn't changed much, in other ways it has. The basics of social media are much the same. Why social media is more...

10 Reasons a Professional Certification is Better than a Degree

Krista Neher

Feb 02 2022

When choosing the best program to upskill in digital marketing there are many options. In digital marketing or social media marketing, most professionals are choosing between: Industry Certification Degree from a College or University Diploma from a College or University...

Skills In Demand for Marketing Jobs: 100% Digital in 2022

Krista Neher

Dec 21 2021

Linkedin conducted research on the most in-demand skills for marketing jobs. As we enter 2022 it is more important than ever that marketers upskill into digital. Even if you don't plan to have a "digital" job, with digital making up...

The Ultimate LinkedIn Profile Checklist

Krista Neher

Nov 21 2021

LinkedIn is the #1 social network for business. EVERY. SINGLE. QUARTER. LinkedIn is posting record users and engagement onsite. PLUS they continue to roll out TONS of features to get even more out of your presence. This LinkedIn Checklist gives...

Planning Your Digital Marketing Investments for 2022

Krista Neher

Nov 18 2021

2022 is around the corner and many businesses are starting the planning process. But with so many options on where to spend money and focus, how should you focus and prioritize your plan for 2022? There are so many "trends" and ideas...

Fastest Growing and Most In-Demand Marketing Jobs are Digital

Krista Neher

Nov 16 2021

LinkedIn recently shared the fastest growing and most in-demand marketing jobs. It shouldn't be a surprise that they are almost all digital. Even the roles that aren't strictly digital like Copywriter or Marketing Assistant likely look for digital skills in...

How to Level-Set the Digital Skills in Your Company (Infographic)

Krista Neher

Apr 29 2021

"We need everyone on the same page, speaking the same language." "Not everyone has a strong foundation." "Some people have never really done digital before." "We have a skill-gap in digital but don't know where to start" "Some of our...