Author: lirie

Facebook F8 Conference Roundup

lirie

May 08 2018

Facebook F8 Conference Roundup – Mobile VR, Social VR, AR Camera Effects, Group Video Chat, 3D Posts, and More. The Facebook F8 conference, named for Facebook’s tradition of 8-hour hackathons, was held in San Jose, California May 1st and 2nd....

Augmented Reality Marketing: What to Expect When Partnering with an AR Developer

lirie

Apr 24 2018

You decided to integrate augmented reality (AR) into your marketing toolkit, or you’re intrigued by the idea and want to dig a little deeper. This is fantastic news and I’d be happy to hear about it! Please leave a comment...

What You Need To Know To Integrate Augmented Reality (AR) Into Your Digital Marketing Campaign

lirie

Apr 10 2018

I sat down with Aharon Cagle, co-founder and CEO of glimmar, a mobile adtech platform for augmented reality advertising, to discuss the possibilities and challenges of AR marketing today. As a marketer it is your duty to distribute your message through channels...

Augmented Reality Example: Marketing Wine with 19 Crimes

lirie

Mar 13 2018

If you’ve not yet had a bottle of wine that actually speaks to you, then you’re really missing out on something special. Check out the video below to see Joe Busam from Boot Camp Digital demo the 19 Crimes augmented...

8 Must-Know Stats About Augmented Reality Marketing

lirie

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...

10 Pro Tips for Creating Great Content

lirie

Dec 12 2017

There is no denying we are surrounded by an overload of content all the time. So how can you make great content that stands out from all the noise? In order for your message to gain traction and create engagement,...

5 Tips For Integrating Emerging Technology Into Your Digital Marketing Strategy

lirie

Nov 07 2017

Are you considering integrating new technologies into your digital marketing strategy but you don't know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas...

How to Best Incorporate Customer Experience Into Your Digital Strategy

lirie

Oct 17 2017

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at...

Which Social Media Network Is The Best First Step?

lirie

Sep 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it...