Tag: social media strategy
How are Professionals Using Social Media? Mostly for Marketing
Krista NeherJun 28 2010
Think social media is just a fad? Think again. Social Media use by business professionals is high and growing. The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...The Challenge of Measuring Social Media
Krista NeherJun 02 2010
A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...81% of Firms are Using Social Media for Marketing – CMO Survey
Krista NeherMay 26 2010
I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
Krista NeherApr 16 2010
This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week). Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies...How P&G is Using Social Media – From BlogWell
Krista NeherApr 09 2010
I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key...8 Steps to Building Your Social Media Strategy
Krista NeherApr 02 2010
Building a social media strategy is an important first step to success in the social media space. It isn't as simple as joining facebook and setting up a fan page or creating a twitter account. I'm currently working on a...The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
Krista NeherFeb 18 2010
When you begin crafting your social media strategy your first instinct may be to start with the sale.... How do you drive a consumer to buy your product? Focusing on the sale is typically the wrong answer (not that sales...Social Media – Should your Intern do It?
Krista NeherJan 27 2010
This is a question that comes up over and over again. I've even been asked to train interns at a University because their employers wanted them to "do social media marketing". Why was I training these youngsters who are supposed...
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