Jun 20 2023
Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...Jun 13 2023
3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are...Jun 08 2023
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for...Jun 06 2023
Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...May 30 2023
The Power of Chat: Chatbots Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages,...May 23 2023
3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages...May 16 2023
What Makes A Good KPI? KPIs -Key Performance Indicators - judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...May 09 2023
4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...May 04 2023
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...Try FREE for 5 Days!