First the post about this was SATIRE – it didn’t really happen. An article on Medium showed Tweets allegedly from the CEO of Lays that were intended to be Google searches. They are hysterical.
The thing is that many executives are not educated about social media and digital marketing. While this didn’t happen, it easily could. As business leaders it isn’t ok to ignore social media tools that are used by your employees, suppliers, customers, competitors, press and business partners are all using it.
You can’t afford to ignore it any more and run the risk of making this kind of a mistake.
As an executive, or someone who works with an executive you owe it to yourself to discover the tools that are driving business today. Check out our executive social media training and coaching to get started.