A cool tool for exploring content ideas is the website AnswerThePublic.com. This tool is an automated auto complete tool, which means it automates the process of some pretty cool things you might already be doing with Google. You can type a keyword into the Google search box and the auto complete feature will present several suggestions which represent popular search terms that include the keywords you are typing. AnswerThePublic.com is cool because it automates that process, giving you a ton of ideas all at once.
I love this tool because it reminds us to think of how users are searching, which is in sentence and question format. The use of mobile has changed the way we search. We used to type something like “Cincinnati restaurants” in Google on our desktop, but we now speak something like “OK Google… where are the best restaurants near me that have a patio?” into our phones. When we think about how users are searching, it helps us create content that is a better answer for their question.
Use this tool when you need content inspiration. You can also use this tool if you’re trying to discover more niche keywords to target, which may be easier to rank for because they are less competitive. For example, “social media training” might be a great keyword but it’s super competitive. Enter that phrase into AnswerThePublic.com and you’ll discover phrases like “social media training for government” or “social media training for non profits”. By focusing content in on a niche, you can create content that is a better fit for the person searching which makes them more likely to convert. It’s usually easier to rank for niche keywords because they are less competitive than general terms, so you won’t have to work as hard for that traffic either.
no download required
saves time by automating multiple searches into one
suggestions aren’t always relevant
doesn’t work great for very specific keywords
A cool feature of this tool is that you can click on any of the suggested ideas and it will open a new window with Google search results for that phrase. As you use this tool to uncover new content ideas, use this checklist to determine the best opportunities:
- Can I compete? What are the total number of search results for the phrase? Don’t get freaked out by a large number of results though. Use this number to get a relative idea of which phrases are more competitive than others.
- Is the topic already covered? Do the search results already answer the question? If you don’t have a unique answer or an interesting perspective to share, then creating almost duplicate content won’t help the searcher or your site.
- What are the niche terms? Are there more specific, niche keywords and topics that you could focus on? You may gain some really high converting targeted traffic with niche keywords.
Give AnswerThePublic.com a try and let us know in the comments below what new content ideas you uncovered!