I had the pleasure to be a social media speaker at the most recent show in November in Las Vegas and present on a number of topics. One of my favorite presentations that I gave was on how to connect search engine marketing with social media marketing.
Many search engine marketers use social media to build links and improve their authority with search engines like Google. In my presentation I shared a different approach.
As we know, ranking well in search engine results (like Google) is key to a strong internet marketing strategy. Search engines, like Google look at a number of factors to determine how well a site should rank in search engines. I’m not going to go in to the factors here, but social media sites, like Facebook, LinkedIn, Slideshare and Twitter typically rank very well in search engines.
So, in this presentation I shared how social media sites can be used to dominate search engine results pages. The goal is to create content on multiple social networking sites to “own” more of the first page of search results. In addition to the benefits of building your brand and establishing yourself as an expert in your chosen field, this helps keep your competition off of search engine results pages.
See the presentation for a quick overview of tips for using social media as an SEO (search engine optimization) strategy.