Diversity of users has never been Pinterest’s strongest asset and discovering ways for non-retail or non-visually fascinating businesses to thrive on Pinterest isn’t easy. Women post over 90% of pins, and the most pinned categories include recipes, DIY, fashion, and home decor. Pinterest marketing couldn’t be a more obvious choice for retailers or a more confusing option for every other industry. However, Pinterest has exploded and business opportunities are growing. Curious if your business belongs on Pinterest? Read below and find out
Is anyone currently pinning from your website?
Find out by heading to pinterest.com/source/yourwebsite. You may be surprised… 70 percent of brand engagement on Pinterest is generated by users, not brands. If you find that visitors are already sharing your pin-worthy content, sign up and join in the fun. Figure out what content people are already pinning and create a board for that category.
Does your business have a blog?
The most popular destination for Pinterest users who click on pins is blogs. Using creative imagery to share a teaser about your blog and posting it on Pinterest can bring interested traffic and sometimes quality leads to your site.
Would your business benefit from building trust?
A great way to build the fundamental marketing principles of know, like, and trust is by showcasing your company’s personality. Constant Contact has a “Life at Constant Contact” board with 6,000+ followers. Use Pinterest for business marketing to show how well you treat your employees and how awesome your entire staff is.
Do you have stats, quotes, tips, or advice that could be beneficial to Pinterest users?
Pinterest is full of Infographics, statistics, quotes, and tips for nearly every industry. Do a quick search of Pinterest and see if your inspirational sales quotes have a place on someone’s board. This is where B2B companies have lots of opportunity to get their message across in creative ways. All over Pinterest, you can find e-mail marketing templates and even cold calling scripts formatted into images. The opportunities of how to use Pinterest for business are endless.!
Do you have an e-commerce store?
Shoppers originating from Pinterest average $140-$180 per order. Pinterest offers an amazing opportunity to visually display your products while placing them just one-click away from potential customers.
Still wondering if a Pinterest marketing strategy is right for your business? Want to learn more about Pinterest for business marketing? Join us July 7th for the live (online) Pinterest Marketing for Business course. If you can’t make it live, you can enjoy the same amazing content on-demand.