We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy.
I recently reviewed a social media marketing report that a social media agency sent to their brand. The report was beautiful. It had lots of colorful charts.There were lots of
Boot Camp Digital presents our latest infographic on Measuring Social Media… Did you know that 72% of businesses that use social media don’t know how to measure their Return on
“Ready, Fire, Aim!” Most businesses approach social media by jumping right in and forgetting to plan. Abraham Lincoln once said, “If I had six hours to chop down a tree,
Without question, social media has taken marketing to a whole new level – in 2009, Twitter grew by more than 600% and Facebook by 210%. To put it in perspective,
What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”. Looking at picture of the Gatorade
A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement
Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In