Happy Clients Include:
What You’ll Learn:
In this Digital Marketing 101 Course, learn the importance of having a clear digital strategy in place. Know the key aspects of email marketing, building a website, integrating SEO into your overall digital strategy, digital advertising, measurement and analytics. Get exactly what you need to know to make smart key decisions for your business.
This is an introductory digital marketing course designed for entry-level learners.
- Steps to building a digital marketing plan
- Trends in digital advertising
- Email software options to fit your business needs
- How to use Google Analytics to evaluate success
- Advanced tips and tricks to grow results
Watch A Sample Digital Marketing 101 Lesson:
Resources To Turn Learning Into Action
We're invested in your success. This Digital Marketing 101 course includes an extensive set of downloads to implement what you learn.
- Digital Marketing Foundations Action Planner
- Listening Guide Strategy – Evaluate Your Consumers, Competitors and Industry
- Digital Strategy Template – Strategic Plan – GSOT
- Digital Ad Channels Cheat Sheet – Understand Which Ad Channels Work Best for Your Marketing Objectives
- Paid Digital Quick-Start Guide
- Digital Marketing Measurement Quick-Start Guide
- Benchmarking Quick-Start Guide – Determine What “Good” Results Look Like
- KPI Quick-Start Guide – Know What Makes a Good KPI and How to Set Them
- ROI Quick-Start Guide – Measure and Improve Your ROI to Grow Your Impact Online
- Email Marketing Quick-Start Guide
- Email Marketing Checklist
- Email Marketing Tips & Tricks
- Planning Your Website Strategically Quick-Start Guide
- Planning Your Website Content Strategically Quick-Start Guide
- Website SEO Quick-Start Guide
- SEO Quick-Start Guide
- SEO Tools Tips & Tricks – Top Digital Tools to Manage Your SEO Plan Effectively
- SEO Keyword Research Quick-Start Guide – Identify the Best Keyword Targets
- Google My Business Quick-Start Guide
- Google Analytics and Google Tag Manager Quick-Start Guide
- Setting up Google Analytics Quick-Start Guide
- Social Media Strategy Quick-Start Guide
- Social Media Strategy Checklist
- Social Media Priorities Quick-Start Guide – Plus Steps to Getting Started
Digital Marketing 101 Course Outline
With over 60 videos, get the exact information you need when you need it.
- Introduction 2:10
- What is a Digital Strategy? 5:34
- Why Do You Need a Digital Strategy? 3:07
- The Steps to Build a Digital Marketing Plan 2:39
- The Importance of Digital Strategy Case Study: Hospital 8:23
- The Importance of Digital Strategy Case Study: Krista Neher 5:38
- Biggest Digital Challenges 1:49
- How a Clear Plan Helps 7:43
- The Benefits of a Clear Plan 2:36
- Introduction to Digital Measurement 2:09
- The Challenges of Digital Measurement 13:14
- The Goal of Digital Marketing Measurement 4:05
- Good Measurement Starts with Strategy 9:00
- Why Email Marketing is Important 8:35
- Email Marketing Trends 4:51
- Effective Email Marketing is 3 Things 6:03
- Email Strategy 10:46
- Building an Email Plan 3:39
- Email Software Options 9:18
- CAN-SPAM Act 2:47
- Introduction: The Importance of Websites 4:24
- Why Websites are Important 2:28
- Is Facebook a Substitute for a Webpage? 3:16
- Determine Your Website’s Purpose 11:06
- What Makes a Great Website? 12:37
- The Website Design Process 12:31
- How Much Should a Website Cost? 7:56
- What Content Should be on My Website? 5:52
- Website Platforms 5:06 Mobile Websites 5:27
- What is SEO? 1:31
- SEO as Part of an Integrated Strategy 2:11
- The History and Future of SEO 3:12
- Why SEO is Important 6:08
- How Search Engines Work 3:53
- The “ART” of SEO 2:52
- Course Introduction 1:45
- Why Analytics? 2:08
- Why Google Analytics? 2:14
- What Can Google Analytics Answer? 1:37
- How to Evaluate Success 2:20
- Analytics Reporting 2:43
- Introduction 1:49
- Trends in Digital Advertising 8:13
- The Benefits of Digital Advertising 11:32
- The Challenges of Digital Advertising 7:45
- How to Grow Media Impact 4:47
- Ad Channel Overview 10:33
- Ad Formats 3:08
- Steps to Building an Ad Plan 4:36
- What Do You Want? 6:35
- Who Do You Want 5:34
- Overview of Facebook Ads 8:52
- Overview of Search Ads 3:29
- Overview of Display Ads 5:26
- Overview of Video Ad 2:04
- Social Media Strategy Introduction 11:33
- Why Should I Participate in Social Media? 11:44
- Why Businesses Use Social Media 5:50
- How Different Businesses Use Social Media 10:36
- Social Media Trends 18:47
- The Importance of a Social Media Strategy 16:51
- Building a Social Media Strategy 5:50
Top-rated Reviews
BONUSES INCLUDED WITH THIS COURSE:
Digital Marketing Tool Reviews ($97)
Watch practical demos of the best tools to see exactly how they work and if they’re right for you.
Exclusive Tool Discounts (Up to $1400)
Save on hand-selected efficiency and design tools with discounts unavailable to the general public.
High-Impact BONUS Training ($97)
Get big results with fast-paced and inspirational training packed with practical pro tips!
All Access Pass Monthly Subscription
Enroll in Digital Marketing 101 for $197 or unlock our entire training library with the All Access Pass.
Get access to ALL our online courses for $97/month.
- Access to ALL courses
- Monthly Digital Marketing News Updates
- Live Q&A sessions
- 1:1 Office Hours to get answers and advice
- Private Facebook group membership
- Cancel any time, no questions asked
Digital Marketing 101 Training Course$197 course |
All Access Pass
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|---|---|---|
| Digital Marketing 101 | ||
| Template, Checklist and QuickStart Downloads | ||
| BONUS: Digital Tool Reviews | ||
| BONUS: High-Impact Training | ||
| Digital Tool Discounts | ||
| Access to ALL training courses | ||
| 1:1 Office Calls with our Trainers | ||
| Monthly Digital News Updates | ||
| Member Q&A Sessions | ||
| Expert Interviews | ||
| Private Facebook Group | ||
| Length of access | 1 Year | Monthly Subscription |
| Register Now! $197 | Start My Free 5-Day Trial |
Frequently Asked Questions
When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.
You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.
Yes. You will receive a digital certificate of completion for this course.
Courses are updated regularly as new features and functionality impact best practices and strategies.
To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.
Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.
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