In this edition of “This Week in Social Media,” Facebook announces the multiple product ad unit and launches Ad Manager app for advertisers and marketers.
Facebook Announces Product Ads
As Facebook continues to evolve their ad platform, one of the biggest headaches for business owners is promoting multiple products. That is no longer the case as Facebook is introducing a new ad unit, product ads. “Product ads is a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use,” Facebook wrote.
The new ad unit offers businesses a number of ways to feature their different products. You will be able to upload your product catalog and create campaigns that targets everyone or specific audiences with certain products or just let Facebook automatically deliver the most relevant products to people.
Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:
- Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
- Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.
“With dynamic product ads, Target has been able to more easily engage consumers with highly relevant creative. The early results have exceeded expectations, with a 20% increase in conversion compared to other Facebook ads. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we’re seeing two times the conversion rate.” — Kristi Argyilan, Senior Vice President, Target
Product ads are being rolled out to everyone over the coming weeks. To check to see if it’s available to you or to start using product ads login to your Power Editor today. You can learn more about product ads by clicking here.
Facebook Introduces Ad Manager App
Keeping with the theme of Facebook Ads, just this past week Facebook introduced their latest creation, Ads Manager app. Last July Facebook rolled out a mobile website dedicated to advertisers and marketers to create and monitor their ads while on the go. Since the website was rolled out last summer, it is now being used by more than 800,000 advertisers each month.
To make ad management even easier for the more than 2 million businesses using Facebook advertising, they created the Ads Manager app. Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere. Using the app, marketers can:
- Track ad performance
- Edit existing ads
- Edit ad budgets and schedules
- Receive push notifications
- Create ads
As of now, the app is only available to iOS users in the US. Over the coming weeks, the app will be rolled out worldwide. For Andriod users, you will have to wait a little longer as the app is expected to launch later this year.