With over 10 years of marketing experience with P&G and start-up web companies, Krista Neher will be a perfect addition to the list of professionals who have the privilege of speaking at this event. We’ll see you there!
Last week we announced the second lunch in our social media lunch and learn seminars at our Cincinnati training room. The main topic of the seminar is You Tube and video marketing, but since there is so much hype and interest in Google+, we decided to add Google+ to the seminar to keep you up to date on the hottest new social network.
As a side note, video is one of the most powerful marketing tools to drive conversions and turn your web traffic into sales. If you aren’t using video yet you should DEFINITELY ATTEND this seminar. Learn tips and tricks as well as how to optimize for YouTube!
We are pleased to announce that we have social media strategist Joe Robb joining us as a speaker for the Google+ portion of the lunch seminar. I asked Joe to join us because he has spent tens of hours (if not more) exploring Google+ and has insights into what it means for both businesses and individuals. Learn what all of the hype is about with Google+, the new functionality and the implications for social networks and businesses.
When: July 21, 11:30 – 1:00
Where: Boot Camp Digital Training Room 1600 Main St
What: Awesome lunch topics + great networking
BONUS: Lunch is included, plus special offers on upcoming training sessions
Joe Robb is a social media strategist and speaker, who currently works at Global Business Solution. His passion for relationships and communications makes him a powerful speaker on social media and social networks. In addition, he is an all around nice guy.
That’s right – I went all the way to Capitol Hill to speak with US Senate staff about how they can leverage social media for their office. The topic couldn’t have been more relevant with “WeinerGate” and the Ohio House Speaker having his Twitter account hacked. I was fortunate enough to be invited to speak at 2 different conferences for the Senate this summer, and I was really excited to connect with Senate staffers about the potential with social media marketing.
The focus wasn’t on campaigning (which is entirely separate) but more about how senators can use social media to connect with their constituents and share messages. The reality is that politics and politicians have become increasingly separated from their constituents over time, but now, with social media, politicians have a tremendous opportunity to make politics more open, transparent and accessible.
There are some politicians who are very advanced in their social media use, however due to the risks, many are slow to adopt. Currently, there are about 40 senators using Twitter, a small number blogging and many on Facebook and YouTube.
While full-fledged use of social media may be a while away, there are a number of simple opportunities for politicians to use social media.
Easy Opportunity #1: Stop Promoting and Start Sharing
One of the key opportunities for those already using social media is to stop using it as a one-way opportunity to promote appearances and press mentions. The power of social media is about connecting with people about the things that they care about, not just the things that you care about. Stop thinking about what you want and start thinking about what they want to hear from you. How can you use social media for the benefit of your constituents.
Easy Opportunity #2: Use Scribd to Share PDF Documents
There are lots of documents that you may want to share with your constituents. Rather than sending them around the web to find a file that they will have to download, share key documents on Scribd. This allows people to view the document directly on your blog or in Facebook without having to download the entire document. Additionally, the document is searchable, so people can look for specific segments that they are interested in.
Easy Opportunity #3: Start a Blog for Informal Communications
A blog is a great tool for informal communication. Share your point of view on an issue, or use it to simply explain a complex issue to your constituents. A blog is a great home base for all online social media activity. Be sure to be transparent about who is writing and what you are writing about.
Easy Opportunity (maybe not so easy) #4: Create a Social Media Policy
So this isn’t necessarily an easy opportunity, but it is something that you can’t afford to ignore. It is absolutely vital to provide staff with guidelines and rules about how they can leverage their personal social media assets both in the workplace and on their own time. The reality is that your staff represent you 24/7 and it is important to make sure that they understand the implications of what they post and are aware of any guidelines.
Easy Opportunity #5: Use Video
Lots of politicians are using video, but they are primarily using their YouTube channels as a place to repost press appearances or other news events. Instead, YouTube can be a powerful way to communicate with constituents. You can use YouTube to explain complicated topics, share your point of view or to respond to articles in the press. The reality is that the more “real” you seem the more people will trust you, and video is a great way to show your personality.
How would you like politicians to use social media to connect with you?
- Social media marketers and practitioners
- Seasoned marketing professionals
- Advertising agencies
- Marketing consultants
- Marketing agencies
- Marketing managers
- PR practitioners and managers
Why should you get certified?Social media is transforming your business, your customers, your colleagues, your partners and your competitors in revolutionary ways.
- Dell Computers sold $6.5 million through Twitter alone.
- Facebook now has more than 500 million users; if it were a country, it would be the third largest country in the world—bigger than the U.S., Canada, and Mexico combined.
- More people check Facebook every day than listen to the radio or read a newspaper.
- Social media is the #1 activity on the Internet.
- Know your marketing objectives
- Know your target audience
- Develop a killer content plan
- Select the appropriate tools
- Implement with excellence
- Track & Measure