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Digital Marketing Mastery Workshop

Customized corporate training course

Digital marketing is constantly changing, and to get the best results marketers, agencies and business professionals must execute with excellence. As digital accounts for over 50% of ad spends it is a strategic part of most marketing plans and needs to be seamlessly integrated to create consumer value that grows businesses. With digital marketing evolving rapidly it can be challenging to stay ahead.

Digital Marketing Mastery goes beyond the basics of digital marketing and focuses on intermediate to advanced strategies, tactics and tools that drive business results. This hands-on interactive program will have participants judging their current success and opportunities and building an action plan to get better results faster.

Looking for something more foundational? See our Digital Marketing Foundations program.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 4-Days

Interactive

Hands-On Program

Customized

Industry and Audience

Knowledge Level

Intermediate – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

Digital Marketing Mastery is our more advanced digital marketing workshop that focuses on intermediate to advanced level knowledge in digital marketing. We go beyond the basics and focus on optimization as well as tips, tricks and best practices that can skyrocket results. This program is typically customized based on the areas that are most relevant for your business. We can dive deep into any digital marketing tools or content areas. For a 2-day program we recommend choosing 4 areas to focus on.

Current State of Digital Marketing

  • Trends in digital marketing
  • Top challenges facing marketers

Digital Marketing Strategy

  • Defining your goal, strategy, objectives and tactics

Digital Content

  • Digital content strategy (user value and brand value)
  • Steps to effective digital content creation
  • Content research tools
    • How to use digital tools to learn about your target audience
      • Google Search, Google Trends, Audience Insights (Facebook), Social Networks, Answer the Public, Buzz Sumo, etc.
    • Digital content optimization

Digital Marketing Tools

  • Social Media

Deep dive into pro tips, success factors and analysis of social networks to maximize success.

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter
  • YouTube
  • Pinterest
  • Blogs
  • Social media tools
  • Others as requested
  • Advertising
    • Channel strategy
    • Advanced tips for ad channels
    • Content optimization for ad channels
    • Ad structure and setup for success
    • Optimization of ads
  • Websites
    • Advanced analytics (tagging, pixels, conversions)
    • Usability and UX trends
    • Technical tools and considerations
    • Tools for website optimization (hotjar, Optimizely, etc.)
    • Conversion planning and optimization
  • SEO
    • Building and planning a search strategy
    • Advanced link-building
    • Content strategies for search
    • SEO tools
    • Optimizing other digital assets for search
  • Email Marketing
    • Content best practices and optimization
    • Content testing and retargeting
    • Email technical considerations
    • Autoresponders and optimization

Measuring Digital Marketing

  • KPIS, Benchmarks and Metrics
  • Analyzing results
  • Interpreting and automating reports
  • Google data studio

 

NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.

 

Ready To Take The Next Step?

 

Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results:

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