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Social Media Marketing Mastery Workshop

Customized corporate training course

Social Media marketing is constantly changing, and to get the best results marketers, agencies and business professionals must execute with excellence. With social media marketing evolving rapidly it can be challenging to stay ahead. As social media has grown and evolved it is more challenging than ever for businesses to stand out and get results. Many businesses find that they have a handle on the basics but want to take their success to the next level.

Social Media Marketing Mastery goes beyond the basics of social media marketing and focuses on intermediate to advanced strategies, tactics and tools that drive business results. This hands-on interactive program will have participants judging their current success and opportunities and building an action plan to get better results faster. We go into the tips, tricks and tools that can grow results beyond basic best practices.

Looking for something more foundational? See our Social Media Marketing Foundations program.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 4-Days


Hands-On Program


Industry and Audience

Knowledge Level

Intermediate – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

Social Media Marketing Mastery is our more advanced social media marketing workshop that focuses on intermediate to advanced level knowledge in social media marketing. We go beyond the basics and focus on optimization as well as tips, tricks and best practices that can skyrocket results. This program is typically customized based on the areas that are most relevant for your business.


Current State of Social Media Marketing

  • Trends and innovation in social media marketing
  • Top challenges facing marketers

Social Media Marketing Strategy

  • Defining your goal, strategy, objectives and tactics

Social Media Content

  • Social media content strategy (user value and brand value)
  • Content research tools
    • How to use digital tools to learn about your target audience
      • Google Search, Google Trends, Audience Insights (Facebook), Social Networks, Answer the Public, Buzz Sumo, etc.
    • Content best practices (that work NOW)
    • Social media content optimization
    • Content creation tools and workflows

Social Media Marketing Tools

  • Facebook
    • Organic Facebook strategies
    • Content best practices
    • Engagement best practices
    • Comment and community management
    • Facebook messenger best practices
    • Live video best practices
  • Facebook Ads
    • Campaign setup for success
    • Content optimization
    • Content testing
    • Campaign optimization
    • Campaign best practices
  • Instagram
    • IGTV – best practices and what to know
    • Stories – best practices and what to know
    • Content optimization
    • Profile optimization
    • Sponsored / boosted content
  • LinkedIn
    • Profile optimization
    • Connection building
    • Content and posting – best practices
    • Trends in LinkedIn content
    • Pages setup and optimization
    • Page content and reach
    • Additional LinkedIn features
  • Twitter
    • Twitter best practices
    • Multimedia content on Twitter
    • Growing a following on Twitter
    • Mining Twitter data for growth
    • Tools to manage Twitter
  • YouTube
    • YouTube features to harness
    • Maximizing search visibility from YouTube
    • Optimizing YouTube videos
    • Video best practices
  • Pinterest
    • Profile and board optimization
    • Growing visibility on Pinterest
    • Harnessing Pinterest search
    • Pin optimization
  • Blogs
    • Blog writing and content structure tips
    • Blog optimization
    • Blog promotions tips and tricks
    • Headline writing optimization
    • Image and video optimization

Measuring and Managing Social Media Marketing

  • Management tools
    • Scheduling, reporting, etc.
  • Social media workflow
  • Analyzing results
  • Interpreting and automating reports


NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.


Ready To Take The Next Step?


Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results: