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LinkedIn for Sales Workshop

Customized corporate training course

LinkedIn is one of the most powerful tools for sales reps and has the opportunity to bring results at all stages of the sales funnel. Most business professionals have a presence on LinkedIn but fail to really take advantage of the platform. LinkedIn can be a powerful tool for sales professionals to not just create a presence but establish relationships, find leads, build their reputation, grow their credibility and create top-of-mind awareness with customers and prospects.

This workshop goes beyond the basics of using LinkedIn (although we can incorporate best practices from our LinkedIn for Business Professionals Workshop) and focuses on how to strategically use LinkedIn as a part of the sales process. This program includes advanced strategies, tips and tricks that will take your LinkedIn effectiveness to the next level.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1-Hour to 2-Days


Hands-On Program


Industry and Audience

Knowledge Level

Beginner – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

This workshop can be customized to match the objectives and knowledge level of your sales team. We create an interactive hands-on program that focuses on how to use LinkedIn at every stage of the sales process.

Brilliant Basics Refresher

  • Profile best practices
  • Growing your network tips
  • Overview of LinkedIn opportunities (groups, etc.)


  • Harnessing LinkedIn search
  • Using LinkedIn as a research tool
  • Finding people through groups
  • Connecting with and following businesses
  • How to find targeted prospects
  • Elements of a successful LinkedIn request
  • Using the power of social and introductions to break through

Establishing Your Credibility

  • Determining your positioning
  • Crafting a content plan
  • Content types: video, images, links, text
  • Content best practices
  • Creating compelling content
  • Building your content plan
  • Participating in groups
  • Groups best practices

Building Relationships

  • Sending messages that break-through the noise
  • Elements of a strong LinkedIn sales message
  • Off-LinkedIn messaging
  • Winning friends and influencing people with kindness on LinkedIn
  • Building community on LinkedIn
  • Tagging, commenting on and hashtags to build awareness

Action Planning

  • Creating your LinkedIn action plan
  • Building your commitment to grow on LinkedIn


NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.


Ready To Take The Next Step?


Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results: