Employee Advocacy

Bottom Shape
  • Grow your employee advocacy
  • Empower, excite and inspire them
  • Best practices, tips and tricks
  • Hands-on and practical training
  • Beginner to advanced
  • Customized for your audience
  • Online or in-person


Contact us today at 513.223.3878 or via email.


Top Shape

Who We've Worked With

Course Length

1/2-Day to 2-Days


Hands-on Program


Industry and Audience

Knowledge Level

Beginner – Advanced

Employees can be one of your biggest assets in growing your brand and your presence online – if you know how to empower them and inspire them. Employee advocacy has positive benefits for both the employee and employer, as both can benefit from a positive online presence. Studies show that employee advocacy programs can drive sales, support recruiting and build a positive impression of an organization online. The key to success is unlocking and empowering them.

Boot Camp Digital has worked with leading employers to create employee advocacy programs that activate and inspire their employees to spread brand messages online. Our workshop focuses on helping employees understand how to promote themselves and the business online, as well as to inspire them to do so. This workshop can be customized based on your business objectives, your industry and the knowledge level of your ambassadors.

We customize our training programs to match your industry and needs.

Discover What’s Possible For Your Team

Contact us with questions 513.223.3878 or via email.

Program Outline

Our Employee Advocacy Workshop will inspire and empower employees to become advocates for your organization. This hands-on workshop will increase their comfort level in posting about the business, give them ideas of content to post and encourage them to share. We can incorporate your social media policies (or help you create one!) and also incorporate tools like LinkedIn Elevate or other advocacy tools that you use.

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

  • How to determine what you want to achieve on social media.
  • How to define your tone of voice and what is appropriate for you.
  • Analyze relevant examples of personal brands online.
  • Content types and themes
  • Creating your content “buckets”
  • Content Formats (how to, best practices and optimization)
    • Video
    • Images
    • Blogs
  • Corporate resources and product integration
    • Corporate social media policy review
    • Creating content that promotes the company and you
    • Ideas and inspiration
    • Do’s and Don’ts
  • Posting disclaimers and legal best practices
  • Facebook
    • Using Facebook as an advocacy tool
    • Privacy settings
    • Participating in groups
    • Content best practices including format, size and subject
    • How to be a brand ambassador through the use of tagging, mentions, likes, posting links and sharing content
  • Instagram
    • How to craft and share relevant messages on Instagram
    • Content best practices including format, size and subject
    • How to be a brand ambassador using hashtags and mentions
  • LinkedIn
    • Building and optimizing your personal profile
    • Content best practices for posting including format, size, and subject
    • How to be a brand ambassador using mentions, posting content and links, and by engaging in groups
    • How to grow your network and understanding the LinkedIn degrees of connection
    • Participating in LinkedIn groups to grow your presence
    • Adding connections best practices
  • YouTube
    • How to setup a YouTube channel
    • Content best practices for posting video on YouTube
    • Optimizing YouTube videos
    • How to be a brand ambassador by sharing links and brand video content
  • Blogging
    • Blogging on your own site vs. other sites
    • SEO tips for blogging
    • Blog writing best practices
    • Blog promotion best practices
  • Choosing where to start
  • Putting together a work process (daily, weekly, monthly)
  • Automation tools
  • Committing to an action plan
  • Prioritizing your next steps

We’ll create a custom program for you based on your specific goals and objectives. We build interactive and action-oriented elements so you see results in performance. We go beyond sharing knowledge and focus on driving action.

10+ Years of Rave Reviews

Popular Training Workshops

We can cover a wide range of topics in our training programs, and create a customized curriculum to meet your needs. We’ll work with you to develop relevant learning objectives for your organization.

While we can create content specifically for your organization, some of our more popular training topics include:


We’d love to work with you to get more advocacy from your employees. Contact us for a custom proposal and outline.


Get a customized proposal in 48 hours.

Discover What’s Possible For Your Team

Contact us with questions 513.223.3878 or via email.

Still have questions?

Visit Our FAQ Page