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Employee Advocacy Workshop

Customized corporate training course

Employees can be one of your biggest assets in growing your brand and your presence online – if you know how to empower them and inspire them. Employee advocacy has positive benefits for both the employee and employer, as both can benefit from a positive online presence. Studies show that employee advocacy programs can drive sales, support recruiting and build a positive impression of an organization online. The key to success is unlocking and empowering them.

Boot Camp Digital has worked with leading employers to create employee advocacy programs that activate and inspire their employees to spread brand messages online. Our workshop focuses on helping employees understand how to promote themselves and the business online, as well as to inspire them to do so. This workshop can be customized based on your business objectives, your industry and the knowledge level of your ambassadors.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 2-Days


Hands-On Program


Industry and Audience

Knowledge Level

Beginner – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

Our Employee Advocacy Workshop aims at inspiring and empowering employees to become advocates for your organization. This hands-on workshop will increase their comfort level in posting about the business, give them ideas of content to post and encourage them to share. We can incorporate your social media policies (or help you create one!) and also incorporate tools like LinkedIn Elevate or other advocacy tools that you use.

Building your Social Media Brand

  • How to determine what you want to achieve on social media.
  • How to define your tone of voice and what is appropriate for you.
  • Analyze relevant examples of personal brands online.

Content Creation and Optimization

  • Content types and themes
  • Creating your content “buckets”
  • Content Formats (how to, best practices and optimization)
    • Video
    • Images
    • Blogs
  • Corporate resources and product integration
    • Corporate social media policy review
    • Creating content that promotes the company and you
    • Ideas and inspiration
    • Do’s and Don’ts
  • Posting disclaimers and legal best practices

Social Networks

  • Facebook
    • Using Facebook as an advocacy tool
    • Privacy settings
    • Participating in groups
    • Content best practices including format, size and subject
    • How to be a brand ambassador through the use of tagging, mentions, likes, posting links and sharing content
  • Instagram
    • How to craft and share relevant messages on Instagram
    • Content best practices including format, size and subject
    • How to be a brand ambassador using hashtags and mentions
  • LinkedIn
    • Building and optimizing your personal profile
    • Content best practices for posting including format, size, and subject
    • How to be a brand ambassador using mentions, posting content and links, and by engaging in groups
    • How to grow your network and understanding the LinkedIn degrees of connection
    • Participating in LinkedIn groups to grow your presence
    • Adding connections best practices
  • YouTube
    • How to setup a YouTube channel
    • Content best practices for posting video on YouTube
    • Optimizing YouTube videos
    • How to be a brand ambassador by sharing links and brand video content
  • Blogging
    • Blogging on your own site vs. other sites
    • SEO tips for blogging
    • Blog writing best practices
    • Blog promotion best practices

Action Planning

  • Choosing where to start
  • Putting together a work process (daily, weekly, monthly)
  • Automation tools
  • Committing to an action plan
  • Prioritizing your next steps


NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.


Ready To Take The Next Step?


Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results: