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Social Media Marketing Foundations Workshop

Customized corporate training course

Social media continues to be a powerful tool to get in-front of your target audience in a meaningful way. As the social media landscape has matured and evolved, more and more businesses use it as a strategic tool to connect with customers.

Our Social Media Foundations Workshop is a level set for business professionals to understand how social networks work and how social media plays a role as a powerful business tool. While most people have an understanding of social networks, this workshop focuses on their relevance in business and the best practices to setup a business for success.

Looking for something more advanced? See our Social Media Marketing Mastery program.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 4-Days


Hands-On Program


Industry and Audience

Knowledge Level

Beginner – Intermediate

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

The Social Media Marketing Foundations Workshop covers all of the most important aspects of social media marketing and participants will leave understanding what they are, how they work and how businesses can use them strategically.


Introduction to Social Media

  • Trends in social media marketing
  • Size and scope of social media
  • Social media marketing and your industry/organization

Social Media Marketing Strategy

  • Why social media requires a more defined strategy
  • Steps to building a strategy
  • Defining your goal, strategy, objectives and tactics
  • Defining your target audience

Core Concepts for Success in Social Media Marketing

  • Social media content strategy (user value and brand value)
  • Establishing a tone of voice
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first social media thinking
  • Driving word of mouth and conversations in social media
  • Social media setup for success (account creation, assets needed, etc.)

Social Media Marketing Tools

Overview of the tools, what they are, how they work and how they can contribute to a business strategy.

  • Facebook
    • How businesses use Facebook
    • Business opportunities in Facebook
    • Facebook features – live, stories
    • Facebook content best practices
    • Facebook best practices
    • Facebook ads overview
  • Instagram
    • Instagram overview – key features
    • How businesses use Instagram
    • Best practices for Instagram
  • LinkedIn
    • Profiles – best practices, optimization and features
    • Groups – how to participate
    • Business Pages – how they work and how to use them
  • Twitter
    • Twitter overview – key features
    • How businesses use Twitter
    • How to find your audience on Twitter
    • Best practices for Twitter
  • YouTube
    • YouTube overview – key features
    • How businesses use YouTube
    • Types of videos on YouTube
    • Best practices for YouTube
  • Pinterest
    • Pinterest overview – key features
    • How businesses use Pinterest
    • How to find your audience on Pinterest
    • Best practices for Pinterest
  • Snapchat
    • Snapchat overview – key features
    • How businesses use Snapchat
    • Best practices for Snapchat
  • Blogs
    • Blogs overview – key features
    • How businesses use Blogs
    • Best practices for Blogging
    • Steps to launching a successful blog

Implementing Social Media Marketing

  • Choosing where to play in social media
  • Prioritizing your social media efforts
  • Social media workflow best practices
  • Social media tools

Measuring Social Media Marketing

  • How to measure your efforts
  • Setting KPIS
  • KPIS, Benchmarks and Metrics
  • Reporting


NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.


Ready To Take The Next Step?


Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results: