Social Media Marketing Foundations

Bottom Shape
  • Foundational social media marketing
  • Customized for your level and industry
  • Accelerate social media knowledge and results
  • Topic customization available
  • Choose the tools most relevant to you
  • Level-set your organization
  • On-site or online


Contact us today at 513.223.3878 or via email.


Top Shape

Who We've Worked With

Course Length

1/2-Day to 4-Days


Hands-on Program


Industry and Audience

Knowledge Level

Beginner – Intermediate

Social Media Marketing Foundations
Customized Team Training Workshop

Social media continues to be a powerful tool to get in-front of your target audience in a meaningful way. As the social media landscape has matured and evolved, more and more businesses use it as a strategic tool to connect with customers.

Our Social Media Foundations Workshop is a level set for business professionals to understand how social networks work and how social media is a powerful business tool. While most people have an understanding of social networks, this workshop focuses on their relevance in business and the best practices to set up a business for success.

Looking for something more advanced? See our Advanced Social Media Marketing Mastery workshop.

Get a custom program to drive results.

Get The Brochure

Contact us with questions at 513.223.3878 or via email.

Sample Program Outline

The Social Media Marketing Foundations Workshop covers all of the most important aspects of social media marketing. Participants will leave understanding how social networks are growing businesses.

Note: This is our typical program outline that can be customized based on your learning objectives and ideal length.

  • Trends in social media marketing
  • Size and scope of social media
  • Social media marketing and your industry/organization
  • Why social media requires a more defined strategy
  • Steps to building a strategy
  • Defining your goal, strategy, objectives and tactics
  • Defining your target audience
  • Social media content strategy (user value and brand value)
  • Establishing a tone of voice
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first social media thinking
  • Driving word of mouth and conversations in social media
  • Social media setup for success (account creation, assets needed, etc.)

Overview of the tools, what they are, how they work and how they can contribute to a business strategy.

  • Facebook
    • How businesses use Facebook
    • Business opportunities in Facebook
    • Facebook features – live, stories
    • Facebook content best practices
    • Facebook best practices
    • Facebook ads overview
  • Instagram
    • Instagram overview – key features
    • How businesses use Instagram
    • Best practices for Instagram
  • LinkedIn
    • Profiles – best practices, optimization and features
    • Groups – how to participate
    • Business Pages – how they work and how to use them
  • Twitter
    • Twitter overview – key features
    • How businesses use Twitter
    • How to find your audience on Twitter
    • Best practices for Twitter
  • YouTube
    • YouTube overview – key features
    • How businesses use YouTube
    • Types of videos on YouTube
    • Best practices for YouTube
  • Pinterest
    • Pinterest overview – key features
    • How businesses use Pinterest
    • How to find your audience on Pinterest
    • Best practices for Pinterest
  • Snapchat
    • Snapchat overview – key features
    • How businesses use Snapchat
    • Best practices for Snapchat
  • Blogs
    • Blogs overview – key features
    • How businesses use Blogs
    • Best practices for Blogging
    • Steps to launching a successful blog
  • Choosing where to play in social media
  • Prioritizing your social media efforts
  • Social media workflow best practices
  • Social media tools
  • How to measure your efforts
  • Setting KPIS
  • KPIS, Benchmarks and Metrics
  • Reporting

NOTE: We create an interactive and hands-on experience for your team. We prefer to cover topics hands-on where participants apply what they learn. The program topics and interactions will be customized for you.

See What Others Have To Say About
Boot Camp Digital

Popular Training Workshops

We can cover a wide range of topics in our training programs, and create a customized curriculum to meet your needs. We’ll work with you to develop relevant learning objectives for your organization.

While we can create content specifically for your organization, some of our more popular training topics include:


Contact us to discover how we can create a custom training workshop specifically for you.

Get a customized proposal in 48 hours based on your objectives.

Get The Brochure

Contact us with questions at 513.223.3878 or via email.

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