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Influencer and Ambassador Workshop

Customized corporate training course

Influencers and brand ambassadors can be a powerful tool to grow the presence and impact of your brand online. More and more businesses are partnering with influencers and providing educational programs to support their influencers and ambassadors and help them to grow. While some influencers may have an established presence, others may be at the earlier stages of growing their presence online.

Our workshop will help your influencers to take their success (and yours) to the next level. We’ve worked with leading businesses on short 1 hour presentations and full 2-day workshops aimed at helping and supporting influencers to create a more powerful presence with everything from strategic considerations to content and video creation tools and tips.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 2-Days

Interactive

Hands-On Program

Customized

Industry and Audience

Knowledge Level

Beginner – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

Some influencers or brand ambassadors already have a powerful online presence – others may just be getting started. Regardless of where your influencers are, our program can be customized to their level and help them grow their presence and results. We can create a custom program based on the unique challenges facing your audience.

Building your Social Media Brand

  • How to determine what you want to achieve on social media.
  • How to define your tone of voice and what is appropriate as a thought leader.
    • How to create the right messages that establish yourself as a thought leader to your peers.
    • How to build your online profile.
  • Analyze relevant examples of personal brands online.
  • How to choose the social media platforms that are right for you.

Content Creation and Optimization

  • Content types that work best to establish thought leadership
  • Legal Considerations
  • Content Formats
    • Video
      • How to shoot and edit video
      • How to get video views
      • Social media platforms video works best in
      • What type of content is best in video format
      • Video editing tools
    • Images
      • How to create impactful and engaging images
      • How to create infographics
      • Use of stock images
      • Social media platforms where images work best
      • What type of content works best in image format
      • Image creation tools (Canva.com)
    • Blogs
      • What are blogs
      • How thought leaders are using blogs to influence their audience
      • How a blog is setup and created
      • Writing best practices
      • Headlines that attract attention
    • Corporate resources and product integration
      • Influencer or ambassador corporate guidelines or resources
      • Creating content that promotes the company and you
      • Ideas and inspiration

Social Networks

  • Facebook
    • Personal vs. Business Profile and what is right for you
    • Privacy settings
    • Participating in groups
    • Content best practices including format, size and subject
    • Facebook Live
    • How to be a brand ambassador through the use of tagging, mentions, likes, posting links and sharing content
    • How to grow a fan base using a personal or business page.
  • Instagram
    • Personal vs. Business Profile and what is right for you
    • Content best practices including format, size and subject
    • How to be a brand ambassador using hashtags and mentions
    • How to build followers
  • LinkedIn
    • Personal Profile vs. Company Page and what is right for you
    • Building and optimizing your personal profile
    • Content best practices for posting including format, size, and subject
    • How to be a brand ambassador using mentions, posting content and links, and by engaging in groups
    • How to grow your network and understanding the LinkedIn degrees of connection
  • YouTube
    • How to setup a YouTube channel
    • Content best practices for posting video on YouTube
    • Optimizing YouTube videos
    • YouTube Live
    • How to be a brand ambassador by sharing links and brand video content
    • How to build a loyal subscriber following
  • Blogging
    • Blogging on your own site vs. other sites
    • SEO tips for blogging and why it matters to you
    • Blog writing best practices
    • Blog promotion best practices
    • How to build subscribers
    • How to encourage sharing and commenting and why it is important
    • How to be a brand ambassador by posting relevant and engaging content about the brands you support

Action Planning

  • Choosing where to start
  • Putting together a work process (daily, weekly, monthly)
  • Automation tools
  • Prioritizing your next steps

 

NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.

 

Ready To Take The Next Step?

 

Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results:

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