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Digital Marketing Foundations Workshop

Customized corporate training course

Digital spend already accounts for over 50% of most marketing budgets and is projected to continue to grow. Businesses today need to understand the foundations and essentials of digital marketing if they want to continue to succeed.

Our Digital Marketing Foundations Workshop covers all of the foundational aspects of digital marketing to level-set knowledge in your organization. This program covers the what, why and how of top digital marketing tools and can be customized for the specific knowledge level and focus areas of your organization.

Looking for something more advanced? See our Digital Marketing Mastery program.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1/2-Day to 4-Days

Interactive

Hands-On Program

Customized

Industry and Audience

Knowledge Level

Beginner – Intermediate

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

The Digital Marketing Foundations Workshop covers all of the most important aspects of digital marketing and participants will leave understanding what they are, how they work and how businesses can use them strategically.

 

Introduction to Digital Marketing

  • Trends in digital marketing
  • Size and scope of digital marketing
  • Digital marketing and your industry/organization

Digital Marketing Strategy

  • Steps to building a strategy
  • Defining your goal, strategy, objectives and tactics
  • Defining your target audience

Core Concepts for Success in Digital

  • Digital content strategy (user value and brand value)
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first digital

Digital Marketing Tools

Overview of the tools, what they are, how they work and how they can contribute to a business strategy.

  • Social Media
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    • Pinterest
    • Blogs
    • Others as requested
  • Advertising
    • Social Media
    • Video (YouTube)
    • Search
    • Display
  • Websites
    • Trends
    • Best practices
    • User experience
    • Technical considerations
    • Website analytics overview
  • SEO
    • Strategic purpose of SEO
    • How search engines work
    • How to optimize for search (ART of search)
  • Email Marketing
    • Trends in email marketing
    • How email fits into digital marketing strategy
    • Incorporating email into your strategy

Measuring Digital Marketing

  • How to measure your efforts
  • Setting KPIS
  • KPIS, Benchmarks and Metrics
  • Reporting

 

NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.

 

Ready To Take The Next Step?

 

Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results:

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