Digital Marketing Foundations
Workshop

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  • Level-set your organization
  • Build a solid starting point
  • Everyone speaking the same language
  • Build consistency and fluency
  • Customized for your organization
  • Relevant examples
  • Beginner to intermediate levels
  • Strategic and tactical

Contact us today at 513.223.3878 or via email.

 

Schedule A Consultation
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Who We've Worked With

Course Length

1/2-Day to 4-Days

Interactive

Hands-on Program

Customized

Industry and Audience

Knowledge Level

Beginner – Intermediate

Digital Marketing Foundations
Customized Team Training Workshop

Digital is already over 50% of marketing budgets and is projected to continue to grow. Businesses today need to understand the foundations and essentials of digital marketing if they want to continue to succeed.

Get your team on the same page, speaking the same language with a foundational level of digital fluency. We cater to hands on audiences and strategic audiences and customize for you.

Our Digital Marketing Foundations Workshop covers all of the foundational aspects of digital marketing to level-set knowledge in your organization. We cover everything from strategy to implementation to measurement. This workshop covers the what, why and how of top digital marketing tools and can be customized for the specific knowledge level and focus areas of your organization.

Looking for something more advanced? See our Digital Marketing Mastery workshop.

We customize our training programs to match your industry and needs.

 

Contact Us Now

At 513.223.3878 or via email.

Program Outline

The Digital Marketing Foundations Workshop covers all of the most important aspects of digital marketing and is fully customized for your objectives, audience and industry.

Note: This is our typical program outline that can be customized for you.

  • Trends in digital marketing
  • Size and scope of digital marketing
  • Digital marketing and your industry/organization
  • Steps to building a strategy
  • Defining your goal, strategy, objectives and tactics
  • Defining your target audience
  • Digital content strategy (user value and brand value)
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first digital

Overview of the tools, what they are, how they work and how they can contribute to a business strategy.

  • Social Media
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    • Pinterest
    • Blogs
    • Others as requested
  • Advertising
    • Social Media
    • Video (YouTube)
    • Search
    • Display
  • Websites
    • Trends
    • Best practices
    • User experience
    • Technical considerations
    • Website analytics overview
  • SEO
    • Strategic purpose of SEO
    • How search engines work
    • How to optimize for search (ART of search)
  • Email Marketing
    • Trends in email marketing
    • How email fits into digital marketing strategy
    • Incorporating email into your strategy
  • How to measure your efforts
  • Setting KPIS
  • KPIS, Benchmarks and Metrics
  • Reporting

 

We prefer to cover topics hands-on, where participants apply what they learn and examine real-world examples. The examples and activities can be fully customized for you.

10+ Years of Rave Reviews

Popular Training Workshops

We can cover a wide range of topics in our training programs, and create a customized curriculum to meet your needs. We’ll work with you to develop relevant learning objectives for your organization.

While we can create content specifically for your organization, some of our more popular training topics include:

READY TO TAKE THE NEXT STEP?

Contact us now to learn more about our capabilities and experience and receive a customized proposal.

 

We’ll create a proposal for you in 48 hours.

CONTACT US NOW

At 513.223.3878 or via email.

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