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Content Optimization Workshop

Customized corporate training course

With the proliferation of digital marketing tools and channels, creating content that is optimized for digital and drives results is more important than ever before. Many businesses post regularly on social media or have a steady diet of advertising and website content, but often the content doesn’t perform as well as it could simply because it isn’t optimized for digital.

Content optimization focuses on creating content that is optimized for different digital channels. The goal is to create content that has the best probability of breaking-through based on user habits and analysis of hundreds of thousands of campaigns.

This program shows participants how to apply best practices for content on key channels to maximize their probability of success!

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

Half-Day to 2-Days

Interactive

Hands-On Program

Customized

Industry and Audience

Knowledge Level

Intermediate – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

Introduction

  • Content trends
  • Why content matters
  • Why content optimization is important

Content Optimization

  • Content best practices
  • Brand value and user value
  • Brand value best practices
  • User value best practices
  • Medium best practices (video, image, etc.)

Facebook Content Optimization

  • Best practices
  • Posts/ads
  • Text
  • Images
  • Videos
  • Live

Blog Posts Optimization

  • Best practices
  • Headlines
  • Posts
  • Images
  • Other issues

Instagram Content Optimization

  • Best practices
  • Images
  • Text
  • Video
  • Hashtags
  • Additional Features (IG TV, Live, etc)

YouTube Content Optimization

  • Ads vs organic
  • Best practices
  • Video content
  • Text
  • Video search optimization
  • Additional features

Website Content Optimization

  • Website best practices
  • Images
  • Video
  • Text
  • Design/layout
  • Calls to action

Display Ad Optimization

  • Ads best practices
  • Image
  • Text
  • Format
 

Ready To Take The Next Step?

Contact one of our digital training experts today. We can also be reached at 513.223.3878 or LiveChat us below:

Contact us now so that we can help you create a learning plan for your organization that gets results:

 

 

CONTENT OPTIMIZATION WORKSHOP

Customized corporate training course

 

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