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Digital Marketing Data, Measurement, Analytics and ROI Workshop

Customized corporate training course

Measuring digital marketing is one of the biggest challenges that faces both marketers and business professionals. While there is lots of digital data available, interpreting the data and deriving meaning from it can be a challenge. In order to drive impact in digital, and improve ROI going forward, data, measurement and analytics are key to continuing to grow business results.

This workshop takes on the challenge of measurement, analytics and business value in an interactive and engaging workshop. At the end of the program participants will have a strong idea of the data available to inform their decisions as well as how they can measure the results of their efforts and tie this back to business results.

Content marketers today are struggling with short attention spans, multiple channels and the proliferation of visuals – they need to earn attention in order to maximize the value from their efforts. This workshop will help you get them in shape!

Length of Workshop

1-Day to 3-Days

Interactive

Hands-On Program

Customized

Industry and Audience

Knowledge Level

Intermediate – Advanced

Program Outline

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

This workshop shows the data available to marketers and how it can be used strategically to inform decision-making. In addition, we dive deep into measurement and analytics to show you how to interpret the data and use it to drive business results. Finally, we explore ROI and how to link the data back to business value to make and empower smarter decision-making.

Introduction to Data, measurement and analytics

  • The challenges of digital data
  • Trends in data – big data, KPIs and more
  • The process to move from data to analytics to measurement to ROI
  • Measuring what matters

Digital Marketing Data

  • Big data
  • Small data
  • Digital marketing data available
  • Structured and unstructured data

Digital Measurement

  • Establishing KPIs
  • Elements of a strong KPI
  • KPI vs. Metric vs. Benchmark
  • Setting strong benchmarks

Digital Marketing Analytics and Insights

  • Moving from data to insights
  • Interpreting digital marketing data
  • What -> So What -> Now What model to move from data to action
  • Live review of digital marketing reports

Digital Marketing Reporting

  • Elements of strong reports
  • How to create reports that focus on the right metrics
  • Eliminating data that doesn’t add value
  • Storytelling with data

ROI

  • Linking data to business objectives
  • Calculating ROI
  • Attribution modeling
  • Value calculation methods

 

NOTE: We aim to create an interactive and hands-on experience for your organization. We prefer to cover topics in a hands-on manner where participants immediately apply what they learn. The program and interactions/activities will be finalized based on the number of topics covered and length of time for the program.

 

Ready To Take The Next Step?

 

Contact one of our digital training experts today. We can be reached at 513.223.3878 or LiveChat us below.

Contact us now so that we can help you create a learning plan for your organization that gets results:

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