Google Analytics

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  • 5.5+ hours with over 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
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What You’ll Learn:

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. In this Google Analytics Course, you will learn how to navigate the vast amount of data found in Google Analytics and focus in on gaining insights from that data. Once you’ve taken the Google Analytics master class, you’ll be able to answer the question, “are my marketing campaigns working?”

Everyone, from beginner to advanced users, will find practical and actionable ways to get results.

  • Understand how to use Google Analytics to make better decisions.
  • Learn how to set up and configure your Google Analytics account.
  • Explore the data available and learn what the numbers mean
  • Set up Google Ads campaigns
  • Use advanced techniques for a deeper understanding of user behavior
Buy Only This Course $197

Watch A Sample Google Analytics Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Google Analytics course includes downloads to implement what you learn.

  • Setting Up Google Analytics Quick-Start Guide
  • Google Analytics & Google Tag Manager Quick-Start Guide
  • Data Analysis Checklist – Harness the Power of Google Analytics
  • Analytics Training Resources

Google Analytics Course Outline

With over 50 videos, get the exact information you need when you need it.

  • Course Introduction 1:45
  • Why Analytics? 2:08
  • Why Google Analytics? 2:14
  • What Can Google Analytics Answer? 1:37
  • How to Evaluate Success 2:20
  • Analytics Reporting 2:43
  • Setup: The Basics 14:43
  • Setup: View Settings 3:42
  • Setup: Filters 15:36
  • Setup: Goals 18:12
  • Setup: Google Ads (AdWords) 1:39
  • Dashboard 11:18
  • Dashboard Customization 7:08
  • Data Introduction – Key Metrics 7:51
  • Understanding Audience Metrics 9:25
  • Understanding Acquisition Metrics 7:06
  • Understanding Behavior Metrics 19:49
  • Understanding Conversion Metrics 7:58
  • Conversion Tracking Implementation 7:55
  • Conversion Tracking Power Tip For Large Lists 4:08
  • Gaining Insights From Conversion Tracking Data 4:46
  • Measuring Google Ads (AdWords) Campaigns 4:59
  • Good Measurement Starts with Strategy 9:00
  • What is a KPI? 3:10
  • What is the Difference Between a Measure and a KPI? 3:46
  • Working with KPIs: Examples of How to Use KPIs 6:38
  • KPI Watchouts 2:15
  • How to Set KPIs 2:58
  • What Makes a Good KPI 3:36
  • The Three Types of KPIs Needed 5:43
  • Site Search Tracking 13:55
  • Get Rid of Annoying Spam Data with Custom Filters 2:51
  • Event Tracking 7:30
  • Segmenting Data 8:09
  • Using the Channels Report for Analysis 5:07
  • Using Report Advanced Features 21:03
  • Using Primary and Secondary Dimensions within Reports 18:24
  • Using Multi-Channel Attribution Data 16:54
  • Adding Goals to Your AdWords Conversions 2:28
  • Website Analytics Setup: When to Use Google Analytics and Google Tag Manager 6:10
  • Using Behavior Flow to Evaluate UX 5:04
  • Top Ten Questions Google Analytics Can Answer 10:43
  • Do I Need a Privacy Policy On My Account? 1:52
  • How Would I Know If the Tracking Stops Working on My Site? 2:50
  • What Does the Green Check Mark in Google Analytics Reports Mean? 1:37
  • What is a Good Bounce Rate? 3:16
  • What Else Could “direct/none” Mean in Sources if Not All of it is Really Direct Traffic to My Site? 4:17
  • If I Change to a Secure (https) Site Should My Google Analytics Settings Change? 1:32

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Enroll in the Google Analytics course for $197 or unlock our entire training library with the All Access Pass.


Get access to ALL our online courses for $97/month.

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Google Analytics
Training Course

$197 course

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Google Analytics
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
1:1 Office Calls with our Trainers
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.

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