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- Use LinkedIn Events to grow visibility and generate leads from live and virtual sessions.
- Build a LinkedIn Newsletter to stay top-of-mind and grow your audience over time.
- Use Showcase Pages and Product Pages to highlight offerings or sub-brands strategically.
- Enable messaging to drive real-time conversations and connect faster with your audience.
- Expand your reach with sponsored posts and the “Notify Employees” feature.
- Engage with others on LinkedIn to build visibility and grow your presence.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Page Quickstart Guide
-> LinkedIn Page Planner
-> LinkedIn Business Presence Quickstart Guide
LinkedIn has many powerful features businesses can use to grow visibility, generate sales, create leads, and achieve their marketing goals. This course shows you how to use more features like events, newsletters, showcase pages, product pages, messages, and more. Learn how to connect with your audience.
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LinkedIn: Advanced Company Pages Course Outline
- What LinkedIn Events are and how to use them
- How LinkedIn events grow your visibility
- How to generate leads from LinkedIn events
- What LinkedIn Newsletters are and how they are different than posts
- The benefits of creating a Newsletter
- How to create and maintain a LinkedIn Newsletter
- What LinkedIn Showcase Pages are and their key features
- When to use Showcase Pages and the benefits and risks of creating them
- What Product Pages are and their features
- The benefits of creating Product Pages on LinkedIn
- The different LinkedIn organization Pages and when to use each one
- Who should create and manage each Page
- What LinkedIn Page Messages are and why businesses use them
- The pros and cons of enabling Messages
- Tips and best practices for Messages
- What LinkedIn Live is and why businesses use it
- The pros and cons of using LinkedIn Live
- What sponsored posts are and why Pages use them
- The difference between a sponsored post and an ad
- Tips and best practices for sponsored posts
- What “Notify Employees” is and when to use it
- The benefits and drawbacks of notifying employees
- How Pages can increase reach and results by interacting with others
- Interaction opportunities available to Pages
Course Description
LinkedIn: Advanced Company Pages is an intermediate course designed to help you maximize your impact on LinkedIn by using powerful Page features that most businesses ignore. If you’re already managing a Page and want better results, this course will show you how to do more with the tools already available.
Start by learning how to create and run LinkedIn Events. Events are one of the most underutilized features to grow your reach and generate leads. You’ll learn how to create events, promote them, and use them to build your list and visibility.
Next, explore LinkedIn Newsletters. Newsletters give you a recurring way to stay in front of your audience. Learn what makes a successful newsletter, how it differs from a post, and how to use it to grow long-term visibility.
You’ll also discover how to build Showcase Pages for sub-brands, business units, or key initiatives. See when to use Showcase Pages and how they connect to your main Page. Learn the benefits, risks, and best practices for managing these Pages.
Product Pages on LinkedIn allow you to showcase individual offerings in a searchable, structured format. Learn what content works best here and how these Pages can drive conversions and traffic.
Then, learn how to manage your LinkedIn Page ecosystem. From your main Page to showcases and product pages, we’ll show you how to structure your presence strategically. You’ll also get tips on who should manage which Pages to maintain brand consistency and efficiency.
Discover how to enable Page Messaging—a powerful new feature that allows your audience to contact you directly. Understand the pros, cons, and best practices for using Messages without overwhelming your team.
LinkedIn Live is another advanced feature to engage your audience in real time. Learn the benefits of going live, how to prepare, and how to increase your visibility through live content.
To grow your reach further, explore sponsored posts. Learn the difference between boosted posts and ads, when to sponsor content, and how to set yourself up for success.
Use the Notify Employees feature to expand the reach of your content by encouraging internal sharing. Learn the best times to use this tool and how to avoid overuse.
Finally, explore how to participate as a Page on LinkedIn. Pages can now comment, like, and interact with content—opening up new opportunities to build visibility and connect with your audience.
This interactive course includes the LinkedIn Page Quickstart Guide, LinkedIn Page Planner, and LinkedIn Business Presence Quickstart Guide to help you implement your plan. You’ll also complete activities, view live examples, and take a quiz to reinforce your learning.
Learning Objectives
- Create events to grow visibility and generate leads.
- Create a Newsletter to stay top-of-mind with your audience.
- Use Showcase Pages for sub-brands or products.
- Build product pages to promote your products.
- Enable messaging to connect with your audience quickly.
- Go live on LinkedIn to engage your audience in real time.
- Sponsor posts to boost the visibility of your content.
- Notify employees about your posts to increase engagement and visibility.
- Participate on LinkedIn
Resources:
- LinkedIn Page Quickstart Guide
- LinkedIn Page Planner
- LinkedIn Business Presence Quickstart Guide
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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