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Launch Yourself: Personal Brand Foundations
- Level: Beginner
- Length: 60 minutes
- Krista Neher
As a business professional, your personal brand is one of the most important assets you can invest in. Your personal brand is essentially your reputation. However, personal branding is about deliberately crafting and executing your reputation to attract opportunities. Launch Yourself! uses the same principles the biggest brands in the world use. In this course, you’ll learn the foundations of personal branding, including the tremendous value a strong personal brand brings to your career. Regardless of your career stage or goals, you have a personal brand. People have opinions about you. The question is whether or not you take control of defining, designing, and delivering your brand.
This course is perfect for any business professional.
- Learn why personal branding is important and what it means.
- Examine case studies and examples of strong personal brands.
- Use the best practices of branding on your own personal brand.
- Understand the value of a brand and how it attracts opportunities to you.
- Use the proven elements of a WOW brand to build a brand that stands out.
- Manage your brand effectively and proactively online to grow your audience and impact.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Launch Yourself Action Planner
This is the ultimate introductory course for building your personal brand. To create a successful personal brand, you need to have a plan. Your brand is essential to grow your reputation, establish your credibility, and attract opportunities. In this course, you’ll gain an overview of what you can achieve from your personal brand and how to get started. This is the ultimate course for getting started on building your personal brand.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Launch Yourself: Personal Brand Foundations Course Outline
- Core elements of the Launch Yourself program.
- Importance of a personal brand.
- Overcome key barriers.
- Journey of personal branding.
- Focus areas to deliver the most impact.
- Embrace the journey.
- Define a brand.
- Logical and emotional aspects of a brand.
- Brand created perceptions.
- How a brand can be valuable.
- Elements of a successful brand.
- Define a personal brand.
- Authenticity in a personal brand.
- Great versus mediocre personal brands.
- Elements of a WOW personal brand.
- Elements of a WOW brand.
- Application of the elements.
- Three reasons for a personal brand.
- How a personal brand establish your reputation.
- Grow credibility through your personal brand.
- Reputation advantages of a personal brand.
- How a personal brand grows your reputation.
- Benefits of a strong online reputation.
- Credibility advantages of online branding.
- Establish your credibility.
- Evaluate current credibility.
- Use your personal brand to attract opportunities.
- Opportunities your brand can create.
Course Description
Launch Yourself: Personal Brand Foundations is an introductory course to personal branding. It establishes a personal brand and why it is important for business professionals. Your personal brand is an investment in yourself that will reward you throughout your entire career.
Establishing a personal brand is essential to grow your reputation, establish your credibility, and attract opportunities. This course will give you a foundational understanding of the importance of branding and personal branding, the proven elements that create a strong brand, and the specific benefits your brand can deliver.
You’ll examine what you can achieve from your personal brand and begin to think about the strength of your personal brand and what you want from it.
This course includes real examples, an integrated action planner, and interactive content. You’ll create a personal brand plan as you complete this course.
Learning Objectives
- Articulate the importance of your brand.
- Assess the barriers preventing you from building a strong brand.
- Apply the benefits of personal branding to your brand.
- Evaluate your brand based on the WOW elements.
- Evaluate the strength of your current personal brand based on three factors.
- Determine the reputation, credibility, and opportunities you want your brand to attract
Resources
- Launch Yourself Action Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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