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- Understand the structure of LinkedIn ads and how campaign groups, campaigns, and ads work together.
- Set strategic objectives that align with your business goals and improve ad performance.
- Choose the best targeting options to reach your ideal audience with precision.
- Pick the right ad format and placement to maximize engagement and ROI.
- Set budgets and schedules that align with your goals and drive better results.
- Analyze ad performance and use LinkedIn analytics to improve future campaigns.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Ads Quickstart Guide
LinkedIn ads are a powerful way to reach your target audience. LinkedIn is the biggest business network and offers effective and creative business advertising opportunities. This course shows you how LinkedIn ads work and how to create strategic ads for your business. Learn best practices and tips to grow your business with LinkedIn advertising.
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LinkedIn: Ads Overview Course Outline
- Why LinkedIn ads are a good opportunity for B2B marketing
- The size and scope of LinkedIn advertising
- The benefits of LinkedIn ads
- How to evaluate if your business can capitalize on the benefits
- The main drawbacks and limitations of LinkedIn ads
- When to use LinkedIn ads vs. other platforms
- How the LinkedIn ad structure works
- Decisions at the campaign group, campaign, and ad levels
- Best practices for managing your campaign structure
- The different campaign group objectives available in LinkedIn
- How to choose the right objective for your ad
- The impact the objective has on ad performance
- How to set your campaign group budget and schedule
- Best practices and considerations in setting the budget
- The targeting options available in LinkedIn ads
- How to evaluate an audience for strategic and performance fit
- Best practices for choosing your LinkedIn targeting
- LinkedIn ad formats and what they are
- How to choose the right format and placement for your ads
- How to set your LinkedIn ads budget
- How to view the projected results of your advertising plan
- Budget-first vs. results-first planning
- Why creative is important to the overall results of your ad
- Best practices for LinkedIn ad creative
- How to optimize your creative for LinkedIn
- How to set and measure KPIs for your ads
- How to view ad analytics including demographic data
- How to analyze data to find performance and strategic insights
Course Description
LinkedIn: Ads Overview is an intermediate course designed to help you understand how LinkedIn Ads work and how to use them strategically to reach business decision-makers. If you’re marketing in a B2B space, LinkedIn ads can be one of your most effective channels—if used right.
Start by understanding why LinkedIn ads are a smart investment for B2B advertising. We’ll explore how LinkedIn’s unique business audience, professional data, and targeting options make it a high-value platform. You’ll also learn the limitations of LinkedIn ads and how they compare to other platforms—so you can use them strategically where they make the most sense.
Next, you’ll learn the LinkedIn ad structure, including campaign groups, campaigns, and ads. Understand what decisions are made at each level, and how to organize your account to stay efficient and focused.
Learn how to choose the right campaign objective—this determines how your ad is optimized and how success is measured. We’ll cover the different options available and how to match them to your business goals.
Set your budget and schedule with confidence. Discover how to create a budget strategy that aligns with your goals and how to evaluate projected ad results before spending a dollar.
Then we dive deep into targeting. LinkedIn offers unique targeting options based on job title, company size, industry, seniority, and more. Learn how to evaluate targeting options and choose the right mix for performance and strategy.
Explore ad formats and placements, including single image ads, carousel, video, message ads, and more. Understand how to choose the right format and what works best for different objectives and audience segments.
Set your ad budget and explore the tradeoffs between results-first and budget-first planning. Learn how LinkedIn estimates your performance based on your spend and how to evaluate your plan for success.
Discover the importance of ad creative and why it plays a bigger role on LinkedIn than many realize. Learn best practices for visuals, headlines, and copy to stop the scroll and drive results.
Finally, learn how to measure your ad performance. We’ll show you how to set KPIs, view detailed analytics (including LinkedIn’s demographic breakdowns), and pull insights to optimize your future campaigns.
This interactive course includes the LinkedIn Ads Quickstart Guide to help you apply what you’ve learned. You’ll also complete activities, view real-world examples, and take a quiz to reinforce your skills.
Learning Objectives
- Create events to grow visibility and generate leads.
- Create a Newsletter to stay top-of-mind with your audience.
- Use Showcase Pages for sub-brands or products.
- Build product pages to promote your products.
- Enable messaging to connect with your audience quickly.
- Go live on LinkedIn to engage your audience in real time.
- Sponsor posts to boost the visibility of your content.
- Notify employees about your posts to increase engagement and visibility.
- Participate on LinkedIn.
Resources:
- LinkedIn Ads Quickstart Guide
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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